In part one of this blog, we looked at two fundamental marketing concepts: attention and interest. In the second half of this two-part blog, we will look at the next two components of the AIDA formula that is geared to increase your conversions: desire and action.

Desire

Once the visitor is convinced that you have something to offer that they are interested in, it is time to take it to the next level.

Affiliate marketing, just like any marketing activity, is chock full of fancy acronyms. We have EPCs, SEO and SEM, PPC, OPMs, CTRs, SERPs, and whatnot. But every once in a while, it pays to remind ourselves of some of the slightly older acronyms in the realm of marketing.

Zappos Acquired by Amazon!
Yep! It’s true! It’s a done deal. And what’s really amazing is that they are buying it for less than 1X revenue which is a really, really low (usually companies get 3X revenue at least). This is just another indication of the depressed M&A market.

According to the article at PCW, “Under the terms of an agreement announced Wednesday, Amazon will acquire all outstanding shares and assume all outstanding options of Zappos in exchange for approximately 10 million shares of Amazon common stock. Those Zappos shares are worth about $807 million. In addition, Amazon will give Zappos employees about $40 million in case and restricted stock.”

Google Slap for Product Review Sites
Dr. Glenn Livingston of Rocket Clicks, posting on the Perry Marshall.com website, says that he just “got word from several affiliate marketers that Google dropped the hammer today on affiliate review pages. Many pages went from quality scores of 10 —> 1 overnight.”

If you’re serious about maintaining your site’s presence in the search engines, then you should never stop working on incoming links.

Here is a look at three tactics you use to increase the number of online links to your site.

Tactic #1: Write an Article

But, don’t just distribute them to article services. Send copies to all those webmasters who’ve already linked to you, with new-link HTML. You should also get a new URL, create your own blog or build a content management system, and recycle all your articles into it.

In this case, incoming links are an additional benefit of an already sound traffic building strategy. So when you think incoming links, don’t just think search engines or page rank — think traffic, too! This will help you choose better and better link partners, ones that not only keep you indexed and ranked, but that also send you quality visitors — and increase your revenues long term.

Are you ready to become a super affiliate? Do you even know what that means? For some it’s a tough decision — whether to maintain their current level of success, or to go the extra mile to achieve the status of super affiliate. If you’ve thought of reaching higher, the July issue of Affiliate Classroom magazine is here to help you out.

Katalin Torok’s article might be just what you need to decide. “15 Personal Questions for the Aspiring Super Affiliate” will show you a few qualities that you’ll need — including commitment, and a business mind-set. These are the questions you need to ask yourself before you take the jump onto the road to super affiliate status.

Then, Mark Thompson’s “Becoming a Super Affiliate” article reminds you that becoming a true super affiliate takes a good deal of time and refinement. He shares some of the things you need to do to become a super affiliate, including: