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Archive for September, 2008

The Week’s Top Affiliate Marketing News Stories (September 30, 2008)

Affiliate Classroom Made BusinessWeek’s the Top 5 Best Entrepreneurs 25 and Under for 2008!
Anik Singal was voted into the top five young entrepreneurs of 2008 in BusinessWeek’s contest — great positive press for the affiliate marketing industry!

VIDEO Interviews – Why the Performance Marketing Alliance???
Listen as industry leaders like Lisa Riolo, Brad Waller, Steve Schaffer and association founding organizer Rebecca Madigan weigh in on the importance of the Performance Marketing Alliance AKA PMA.

The Future of Search: A Keynote by Susan Feldman at Enterprise Search Summit West 2008
An analysis of the keynote at the Enterprise Search Summit West, delivered by Sue Feldman, analyst and researcher in the search space.

New Comprehensive Affiliate Network Code of Conduct
Xanox, a leading worldwide network, wants to raise industry standards with an International code of behavior for its advertisers, publishers, and service providers worldwide.


PPC Classroom 2.0 – What’s Coming…

PPC Classroom 2.0 LogoWe’ve had a lot of questions coming in from all the excitement building around PPC Classroom 2.0. I thought I’d reveal some things today!

The “pre-launch” process is about to start soon and you know the drill, but we’re going to do things a bit differently – also, LOTS of value to get just from the videos you’re about to see.

1st Pre-Launch Video Coming Within The Next Week…

I’m going to sit down face to face with this super affiliate and do 3 very detailed interviews, we’ll start releasing them very soon and then release a new one every week for 3 weeks…

These are NOT just hypey “salesy” interviews, I am going to ask lots of tough questions and gett this super affiliate to reveal things like:

-> Exactly what tools he uses
-> How many keywords he goes after
-> How he initially starts a campaign
-> How he’s helped other students have the same success

The first video will also introduce you to him so you can learn more about how he got started, it’s an amazing story.

From $20,000 In Consumer Debt 3 Years Ago To $2.4 Million In 2007!

It’s truly an amazing story and he did it ALL through just PPC and affiliate marketing. Actually, his first successful campaign took him MONTHS to get to. He had 15 failed campaigns before he got there.

He says that one of the main reasons it took him so long was because he needed more help and training. As soon as he got that training, his business took off.

That’s exactly why he’s motivated to work on PPC Classroom 2.0.

What Will This Course Cover?

Obviously, we’ll have MUCH more detail during the pre-launch, but for basics, this course is our super affiliate’s ENTIRE strategy.

I’ve personally spent hundreds of hours now interviewing top affiliates, many of whom do PPC and I can tell you that this super affiliate’s strategies are VERY different than everyone else.

He uses content network, he markets software products, he goes after thousands of keywords, he uses TONS of software to automate the entire process…and the best part?

HE OUTSOURCES – This super affiliate does not work more than 4 hours a day. So, you’re not just learning how he launches his campaigns but also how he gets all the work done by OTHERS.

NOTE: A lot of these topics are also going to be covered in our detailed pre-launch videos…

“Are You Going To Charge Me An Arm And a Leg?”

Yes, the course will be $12,000 :) Just kidding! Actually this is one promise I can make to your right now, there is not a SINGLE person that will not be able to afford PPC Classroom 2.0.

It’s not going to be $2,000, not $1,000, not $500, not $300, not even $100…

That’s all I’ll say for now, more on this later!

Where Can I Sign-up To See The First Video?

For now, just follow this blog or sign-up on the right side for our main newsletter. Within a few days when we release the first video, we’ll have a place for you to sign-up.

By The Way…Get Ready To Make Some Videos of Your Own…

We’re going to have some FUN during this pre-launch and ask that you also make a video and tell us what you would do with all your new-found PPC earnings after to go through PPC Classroom 2.0.

We’ll run a contest starting the day after we release the first video – so start thinking!

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See you in a few days with the first video!


This Week’s Top News Items – September 16, 2008

Affiliate Classroom Featured in BusinessWeek
AWESOME news for the affiliate industry! Anik Singal of Affiliate Classroom has been choosen as a Finalist for BusinessWeek’s America’s Best Young Entrepreneurs. Read about it here at SuperAffiliateMindset, and click here to cast your vote for Affiliate Classroom.

Affiliate Marketing Budgets are Shrinking
According to The Affiliate Marketing Survey Report, the average proportion of online marketing budget designated to affiliate marketing has dropped from 18% to 14% since 2007, and the proportion of online sales ascribed to affiliate activity has decreased from 16% to 12% over the same period.

Quality Score Improvements to Go Live in Coming Days
Read about the latest changes to Quality Score straight from Google’s AdWords blog.

Your Press Releases Suck. Fix Them Now!
Our friend Jim Kukral tells you about a free service — YourPitchSucks.com — where you can post your press release and get feedback before you send it out.

Google Affiliate Smack Down…
If you get the dreaded “all your ads are disapproved” message from Google, tread softly and follow these guidelines so you don’t get your account banned.


Anik Singal In BusinessWeek? Top 25 Young Entrepreneurs – Vote For Me!

Anik Singal In BusinessWeekFirst of all, I want to thank every single one of you. If it was not for our students and readers I would never have been able to receive this honor. So, THANK YOU!

But, now I need a favor from you! :P

I am a Finalist by BusinessWeek for the Top 25 Best Young Entrepreneurs in the US for 2008. Now, to select the TOP Young Entrepreneur of 2008, they are asking their readers to vote for the company they feel is the best. I just read through all the other profiles and I have some STIFF competition. It’s truly amazing to see what others are doing and the amazing success they have created for themselves.

I highly encourage you to read, it’s incredibly inspirational…

Now, of course, I’d love it if you voted for me. This truly is a once in a lifetime opportunity for me (given that I’m 25, the last year to win this honor) and so I really am doing anything in my power to spread the word.

If nothing else, read my profile because you’ll see my story and get a better feel for the success that Affiliate Classroom has generated in just 4 short years and it all started from $100.

I always want to thank all my friends who have TWITTERED this (by the way feel free to do so if you can as well :)

1. To read my profile directly, click here…

2. To VOTE for me, please click here…

Thank you again everyone, could not have done it without you!


The Week’s Top Affiliate Marketing News Stories (September 9, 2008)

U.K. Marketers Neglecting Site Usability, Blinded by Paid Search
According to research commissioned by U.K. digital consultancy Rawnet, businesses focus too much of their online marketing budgets on paid search — instead of making sure they have usable and customer-friendly websites.

Deep Linking: It Shouldn’t Be This Difficult
Scott Jangro talks about why deep linking should be simpler than it is, what the networks can do about it, and shows you how to deep link in CJ, LinkShare, Google GAN, ShareaSale, Pepperjam, and Buy.at.

Angel on Affiliate Ethics, PMA, and Google GAN
Angel Djambazov from Revenews is interviewed by Christopher Smith, VP of Digital Media Marketing at MediaTrust. Angel talks about our image and ethics issues, the Performance Marketing Alliance (PMA), and what we can all do to make the affiliate industry better.

A Comprehensive Guide to Social Media Marketing
Copyblogger spotlights some of the best posts on social media marketing and best practices, along with six fundamental social media tips.

Affiliates Should Test Sites on Google Chrome
Shawn Collins writes: “I’d suggest all affiliates download Google Chrome and check out how their sites look with the browser…”

Master the 4 Cs of Quality Content to Create Sparkling Results
The same “4 Cs” of quality diamonds — clarity, cut, color, and carats — apply equally well to creating content that becomes a valuable asset you can leverage.

Six Ways to Earn More by Wasting Less Time
Try these six time management tips that can make all the difference in your work day, saving you hours every week.