Archive for July, 2008
8 Ways Article Marketing Can Improve Your SEO
Posted by AC Editorial Team in Affiliate Marketing, Article Marketing, Free Traffic, Link Building Monday, 21 July 2008 10:32 6 Comments
One of the best link building tactics – and the favorite of many affiliate marketers today – is submitting articles authored or owned by you to article directories. When experts on SEO advise new site owners to acquire natural incoming links, look to article directories to give you those first links easily.
1 – Links are one-way. Some SEO experts believe that search engines downplay reciprocal links in their results calculations. While reciprocal links can still be valuable, they don’t count as much as one-way links to your site. Article directories give you a one-way link.
2 – Links are guaranteed. If you’ve never asked a webmaster for a link before, it can feel a bit intimidating. But when you submit articles to directories, you know you won’t get turned down. Seeing those backlinks show up in the SERPs is a nice confidence booster, especially if your site is brand new. As long as your articles are of good quality, they will also send you targeted visitors for a long time to come.
3 – Links per page are fewer. This is a little known, but valuable benefit. Some SEO experts believe that the higher the number of links per page, the less SEO value each link will have. But the link back to your site in an article directory is usually only one of only a few links on the page.
4 – Backlinks soon multiply. Article sites exist for a reason – to provide other webmasters with access to free, quality content. So just one article, in just one directory, can actually turn into hundreds of links, as webmaster after webmaster finds your article and uses it.
5 – Speed. Submitting requests to other sites for reciprocal links, listings in directories, and other methods are excellent long term SEO tactics, but they can take ages. Articles, however, can appear very quickly online, getting you those backlinks right away.
6 – Your time is valuable. You write an article and submit. Usually, that’s the end of your involvement! You can move on to one of the thousand other things on your list – and while you do them, that article is sending traffic to your site without any additional work on your part.
7 – Reliable. Many site owners will not enter into reciprocal link relationships. Sometimes they don’t perceive you as offering sufficient value. Maybe they don’t have time to respond to requests. Or it could be that their spam filters catch those requests – and delete them – before you can even make a case for a link.
But most article directories want all the articles they can get! So even when other webmasters say they can’t add one more link, article directories will be actively seeking submissions.
8 – Content for you. The more content you write and submit to article directories, the more content you’ve got to use on your own site. Just make sure you tweak the articles a little, if you’re worried about duplicate content penalties. All it takes is a brief introduction or summary of the article to freshen it up.
Meeting Gurus at Live Affiliate Marketing Events
Posted by AC Editorial Team in Affiliate Marketing, Best Business Practices Tuesday, 15 July 2008 17:13 1 Comment
In my previous post, I mentioned that I went to a live seminar with the intention of meeting two Super Affiliates. I’m betting you’re wondering if I had any success. So I thought I’d write again to let you know that I DID meet Anik and Rosalind, and it really wasn’t that hard at all.
Meeting Anik was the easiest. I had been a member of the Affiliate Classroom for some time so I was getting mailings from the classroom, and would also always read the blog posts.
Anik made a blog post saying that he was going to be at the seminar, and students could meet him there if they were going to the event. So before I left I made sure to email him and let him know that I was going to be there and that I wanted to meet him in person. That way we were both aware of each other, and it was pretty easy to “run into” each other at the seminar.
So I tracked him down on the last day and we had a nice chat. I even got a great tip on something that I could use in my marketing efforts.
Rosalind was a little harder to meet – mostly because I’m sometimes “afraid” of approaching successful people. But I was also on her mailing list so I knew that she was going to be speaking at the seminar.
I made sure I attended her speech, made careful notes, and then wrote down a few questions I had about her marketing efforts. Later when I saw her in a more relaxed setting talking to a group of people, I joined the circle and the chat. A few of the people were asking questions, so I felt that this was the time to ask my questions also. I introduced myself to her and asked her the main question on my list. She answered it fully, and I was soooo glad I asked! I learned a LOT more than just what was in her speech and it was just what I needed to keep me on the right track.
Later that day I ran across her again and ask if I could take a picture with her (I guess I was kind of star-struck!) We chatted a little more and then went our separate ways.
And that’s how we met for the first time. Nothing major. I didn’t attack her like a person needing a new best friend, but the next time I saw her I was a more familiar face and now we chat like old friends when we end up at the same places.
I guess the moral of my story is: Don’t be afraid to meet people. Everyone at live events is there to meet people and network. It shouldn’t be hard or scary, it should be a FUN learning experience.
As an affiliate marketer – it’s very important to go to live events if you want to meet the people that have knowledge to share. And, be SURE to subscribe to the mailing lists of the people you want to meet. It’s always helpful to know where they are going to be if you REALLY want to meet them.
Easy Ways to Network At Live Affiliate Marketing Events
Posted by AC Editorial Team in Affiliate Marketing, Best Business Practices Tuesday, 15 July 2008 00:45 2 Comments

I never used to be able to attend live affiliate marketing events. For one thing because I had a full time job, but secondly because I’m a little shy around other people and networking has never been my real strong point.
But after I quit my job to do affiliate marketing full-time, I decided to attend an event while I still had some spending money left; hoping to gain enough inside information to give me a quick start.
I think I paid about $1,500 for the seminar, and another $1,000 for airfare, hotel and food. I had no idea what I was going to do when I got to the event. I just knew that I would learn a lot and hopefully be able to meet some interesting people. Maybe even a super affiliate or two.
In fact, I made up my mind to meet Anik Singal – because I was a new member of the Affiliate Classroom at that time, and also Rosalind Gardner – because I wanted to meet a very successful female affiliate marketer.
So, I made up my mind that in order to meet as many people as possible, as easily as possible, I would sit in one spot in the morning, and then after lunch each day and/or whenever possible I would move to another seat. I figured that this strategy would (by default) allow me to meet at least four new people a day (the one sitting to the left of me, and one to the right each time).
To make a long story short, I was BLOWN AWAY on the first day of the conference! Most of the information that I learned was NEW, and simple enough that I could put it into action the minute I got home. Some of it I even did at night in my hotel room. I just couldn’t believe that I hadn’t thought of some of the things that others were doing to increase their sales.
This first event was a huge success for me! By strategically changing my seating arrangements, I had new people to talk to, made a lot of interesting acquaintances, and learned what tools other affiliate marketers were using to stay successful.
It’s just amazing how much you can learn by chatting with people during breaks, or by striking up conversations with people you notice at the event – and just asking them what they think, or what they’re learning.
Everyone does things differently. I not only learned new techniques from the speakers at the event, but also through the networking with other attendees.
Now I make it a point to go to at least one event a year, even if I make that event my only vacation. It’s the one sure way to have fun while getting to meet people that are succeeding in the business you love doing.
It’s also a great way to get tons of FREE information from everyone!
Great News! Google Keyword Results Now Show Search Volume Numbers
Posted by AC Editorial Team in Affiliate Marketing, Keyword Generation, Keyword Research, Search Network Thursday, 10 July 2008 18:50 19 Comments
Google just did affiliate marketers a HUGE favor! It’s one that they once claimed they would never do, but now it’s done.
I found out when I did a keyword search using Google’s External Keyword Tool and noticed that the keyword result was no longer a rating of 1-5. Now it’s returning results that show search numbers!
That’s right, instead of just showing you those “green bars” – which only gave you an idea of relative search volume – you now get to see search numbers based on Google’s database.
Whatever your reason to search keywords – AdWords PPC, SEO, article marketing, blog marketing – getting real Google search counts for those keywords is a very welcome development.
In fact, the only people who probably don’t think this is great news are the people who have developed fee-based keyword search tools. Because now, at long last, we can get up-to-the-minute search volume information from Google itself, and for free.
Most of the comments I’ve seen say “it’s about time!” Many of us often wondered about the purpose of Google’s keyword tool, since it didn’t actually show real numbers. Yes, it was useful for knowing whether a given search term would get a little or a lot of traffic, especially when compared to related search terms.
But now that Google is showing search counts, their Keyword Tool has jumped way ahead of any other free tool – and may even mean you can do without a paid tool, if all you do is very basic keyword research.
And now you don’t have to guess about the amount of Google traffic in a market or niche. You’ll be able to base your marketing decisions on approximate numbers.
According to this Google Blog post, “Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you’ll be able to see the approximate number of search queries matching your keywords that were performed on Google and the search network.”
You can check it out yourself here.
This is great news. Thanks Google – and it’s about time
!
