We're registering attendees for our LIVE Affiliate Manager Workshop in Boston this August.
Like our event in February, this one will take place the Saturday before Affiliate Summit kicks off - and in the same hotel. Come in a day early and spend some time with the expert group that we've pulled together to host presentations and roundtables.
Here's a look at the agenda:
8:00 - 8:30: Check-in 8:30 – 9:15 : Presentation Affiliate Classroom and Performance Marketing Alliance's Rebecca Madigan will kick off the morning with her presentation. 9:20 – 10:30: Roundtable discussions We'll move you through the following roundtable discussions:
- The Internal Pitch Lisa Riolo, Hammock Ventures At this table we’ll discuss selling the value and benefits of your affiliate program INTERNALLY… why to do it, how to do it, how to leverage your agency and networks’ resources to help. We’ll also talk about what to do when you succeed in convincing management of affiliate marketing’s merits, resulting in management’s raised interest and expectations.<... Read More →
PPC is most commonly used for making direct sales of a specific product - but that's not all it's good for. In fact, you may be missing out on some great opportunities to use PPC to build your business. For example...
Using PPC to Build an Opt-In List. You get much more for your "click money" by turning one-time traffic into a mailing list. Persuade a certain percentage of your traffic to give you their email address, and you get more mileage for your PPC dollar.
Some marketers run PPC ad campaigns for the sole purpose of building their opt-in lists. Offer a free ebook, email course, audio or video, or a special report in your ad. Yes, you'll mostly get freebie seekers on your list, but it's not difficult to turn freebie seekers into buyers with the right follow-up emails. And now you have the opportunity to convert them into buyers over and over again.
When using PPC to build a list, from the very beginning you'll need to keep a close eye on your budget and conversions. Constantly calculate what it's costing you to get a subscriber, and compare th... 
#1 - Get Focused, Think Narrow. When you're paying for every click, a one size fits all effort just to get your website some "exposure" is guaranteed to do one thing: break the bank. PPC campaigns that zero in on specific, targeted objectives - like getting opt-ins or generating click-throughs to a specific product - are always more successful.
#2 - Do EXTENSIVE Keyword Research. Sure, broad-based keywords such as “golf clubs,” “dresses,” or “cars” are searched more often. But the bids for such terms will also be through the roof and rarely generate sales. Focus on more specific, niche-oriented keywords in two, three, and four-word combinations, and keep trying to think of related keywords. They'll always tie in better with specific searches made by a buying audience.
#3 - Work Hard on Your Ad Copy. Ad writing is part science and part imagination. It's not easy to write ad copy that adheres to Google's standards AND grabs the attention of a searcher with a problem or a passion. So put yourself in the searche... 
