Since day 1 I have given a lot of credit for my success to article marketing – it was how I made my first commission and till this day it makes me a lot of money in many niches (growing monthly). One of the things I’ve noticed is that a lot of big PPC affiliates look down on article marketing.

Typical comments I hear are things like “there isn’t enough traffic in article marketing.”

I absolutely agree…no way you’re going to receive thousands of visitors the day you post your article, I’ve never had that happen till today.

But at the same time, today I receive traffic to niche sites that I put up 3 years ago. I couldn’t turn this traffic off even if I wanted to. I don’t worry about Google algorithms, I don’t worry about Google slaps, the traffic is coming from my various articles.

The really disappointing thing about not seeing PPC affiliates use article marketing is that they don’t know the wealth of information they are sitting on! Through the data they collect with their testing, they literally hold the power to DOUBLE the amount any “non ppc” affiliate can earn from article marketing.

Here are a few ways doing some PPC can really give you an advantage in article marketing (another way to put your bulk data to good use):

1. You know what topics get the most views (a.k.a clicks).
2. You know the topic that CONVERT the best.
3. Take your highest converting ad and use that in your resource box of your articles.
4. You know exactly which keywords to optimize for because you know their volume in Google…

You can use your best converting keywords and sales message in your article topics AND (most importantly) in the TITLE.

Thanks to your split testing you have an almost perfect resource box written for you as well (with some modifications of course).

Maybe I won’t be able to convince BIG PPC affiliates to take article marketing seriously just yet, but if you’re doing article marketing, perhaps this post will make you think about the value of also doing PPC marketing so you can gather the appropriate data to help your marketing.

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Quick *Marketing* Note – PPC Classroom will be re-opening again for a very short period. We’re so amazed/excited about the results our students have had from the training, we’re going to make a *crazy* offer, but please watch your e-mail because we’ll only be open for a day or two (in about 7-10 days).