Archive for May, 2008
Google’s Affect on CPA Marketing
Posted by AC Editorial Team in Affiliate Marketing, Design, PPC Tuesday, 20 May 2008 13:52 2 Comments
(Excerpt taken from the May 2008 Issue of Affiliate Classroom Magazine interview with Gauher Chaudhry).
Topic: Google’s advertising policies and requirements, and how they have affected the CPA marketer.
Question: Given what’s been happening with AdWords recently, are you finding that it’s no longer enough to just build a landing page? That driving traffic directly to the offer isn’t going to necessarily get you the best relationship with AdWords?
Gauher: You could probably only direct link maybe 20-30% of the time, because for a lot of these advertisers, Google will not allow their websites to be displayed in the landing URL. They’ve been jacked up to 5 and 10 dollar bids because Google doesn’t feel that those sites provide a good user experience. So what you’re seeing is a lot of CPA marketers have to create their own websites, and it’s not just as simple as putting a five or six page website together. You have to follow all of the natural SEO rules such as: Read More in the Magazine.
Find CPA Success in the May Issue of Affiliate Classroom Magazine
Posted by AC Editorial Team in Affiliate Classroom Magazine, Affiliate Marketing, Affiliate Programs Thursday, 15 May 2008 19:10 1 Comment
The May issue of Affiliate Classroom Magazine is now available! Here’s all the information you need on CPA (Cost Per Acquisition) offers, how to get accepted, how to be successful with them and more.
Here’s what’s inside:
CPA Manager and Affiliate Interview: Be a fly on the wall as Helen Montgomery, editor of Affiliate Classroom Magazine, interviews Stephanie Bernier, affiliate manager for Primary Ads, and Gauher Chaudhry, a very successful CPA affiliate and author of the home study course, The Pay Per Click Formula. She’ll ask questions about CPA marketing; the relationship between the affiliate manager and the affiliate; and gain further insight into CPA marketing.
Dear Miss Management – Advice for CPA Managers: Everyone needs some good advice sometimes, and from what we read on blogs in our industry, it seems like the time is right to launch an advice column for affiliate managers. Our first manager wants advice on working with affiliates who want to know what the best offers are, vs. the network manager who wants to push offers with the biggest override. Here’s what you SHOULD do!
What CPA Networks Want – Rachel Honoway explains why CPA Networks can be very selective about which affiliates are approved for their very lucrative offers, and how you can easily get past the gatekeeper by doing just one thing – the right way!
The Weeks Top Affiliate Marketing News Stories (May 14, 2008)
Posted by AC Editorial Team in Affiliate Programs, Best Business Practices, Web 2.0 Marketing Tuesday, 13 May 2008 14:56 1 Comment
Twitter Monetization: How to Make Money With Twitter – Did you know you could use the Tweet aspect of Twitter to get affiliate sales? Learn more about monitizing your Twitter habit for affiliate marketing, advertising, and more!
What Makes an Awesome Affiliate Network? – This one’s for affiliate marketers and affiliate managers alike. Affiliate marketers, here’s what to look for when choosing a network to work with. Affiliate Managers – make sure you have these things in place so you can attract top affiliates.
Five Effective Copywriting Tactics for Affiliate Marketing – Copywriting isn’t always something you have to spend big bucks on. Here are a few surprisingly simple tips you can use to create Endorsements, Reviews, and Articles, just to name a few..
SEO Techniques That Might Get Your Site Banned – Everyone wants to use SEO to get noticed. Just make sure you’re not crossing the line and using what could be considered black hat marketing tricks. These will get you kicked out of the SEO game pronto!
5 Things Keeping Your Affiliate Business From Succeeding – The title of this one says it all! Ihave to admit, I just realized that reason #4 could be costing me a lot of time and money in my affiliate marketing business. Which one could YOU get better at that will allow you to be more successful?
Blogging Tip #2: My Secret to Automated Traffic from Long Tail Keywords
Posted by Anik Singal in Affiliate Marketing, Keyword Research Tuesday, 13 May 2008 08:30 8 Comments
Yesterday I explained the basic principles behind finding good long tail keywords – think like someone who is interested in READING about your topic, what they would search on, because you’re looking for phrases with 4 words.
Now today I’m going to show you how to research for these 4 word keyphrases.
First step, I just go to the Google AdWords keyword tool…
https://adwords.google.com/select/KeywordToolExternal
and type in something. I try to make it at least a couple of words, something like “ferrari f430.”
But you can also type in something general, then dig down and look for a longer phrase that looks interesting, then search on that. It might take a couple tries but you’ll soon find some good prospects.
When the results show up underneath I look for a keyword of 4 words or more where the bar is at least 15-25% filled up in the “average search” column. Something like ‘michael schumacher ferrari f430′ or ‘price of ferrari f430.’
Having something in the search bar for a PRIOR month is a plus too. But just because there is nothing for a prior month don’t let that stop you, often it’s because the keyword is about a hot new trend or topic or product.
Then I go to Google and type that keyphrase in the search box and then look at how many competing sites I have on the first page of results.
I’ve found that most of the time you’ll be under 5 million results which is where I like to stay. Often you’ll find a phrase with only 100,000 – 500,000 competing results, which is great!
Second step, I search that same term with “double quotes” around it, like this:
“price of ferrari f430″
And I try to make sure that THAT number comes back with less than 100,000 results. Again, you’ll be surprised how often that happens!
LASTLY…
I look at the ALL the top pages that are coming up for the the 4+ word search term.
- I want to make sure that the top ranking pages don’t all have crazy PRs of like 5 or 6 (most never do). If only the top few do, no problem, but if ALL on the first page do, that’s a bad keyword to shoot for.
- I look at the TITLES of all the top ranking pages. Most of the time I find that they are NOT directly my keyword! If so, that’s sweet, that means that JUST by having my keyword in the title, my chances of ranking on page #1 just shot through the roof
!
So that’s truly how my blogs get automated traffic from search engines that builds EVERY single day…it’s an awesome method, that’s why we teach this and many more techniques like it in Blog Classroom – because it works!
I really urge you to try this just once and you’ll be HOOKED on this method of writing blog posts to get auto-pilot traffic from Google!
