New York Affiliate Tax Recap Shawn Collins provides a quick recap of the ongoing saga in the state of New York regarding what has become known as the “affiliate tax.” Packed with links to recent events, relevant legal actions, responses from networks and merchants, and the industry’s leading opinion makers. Read the full article here.

Which Country Could Be a Goldmine for Smart Affiliates? Linda Buquet explains why Canada may be the next place to look for affiliate marketing opportunities. Read the full article here.

Why Targeting Selective Perception Captures Immediate Attention An article on Copyblogger by James Chartrand, who writes about “selective perception” and “trigger events” and their role in the sales process. “Trigger events are important to marketing because they are opportunity. Salespeople, copywriters and marketing pros can all tap into the power of triggers. Focus marketing on a target group who has recently experienced a trigger event, and watch what happens. Right now, just after a trigger event, the group’s selective perception is noticing similarities. People are realizing, ‘Hey! That’s just like me!’ They’re paying attention. Don’t miss your chance.” Read the full article here.

Has The Clickthrough Lost Its Relevance? Fascinating Metrics Insider article on MediaPost: “Many agencies are seeing that there is a negative correlation between clickthrough and conversion. This smacks of an ‘everything we know is wrong’ moment. Clickthrough is supposed to be an indicator of success, not the opposite. A logic check says that it is not so. The more enticing a banner ad or piece of keyword/search text is, the greater the number of people who click on it. But a lot of these people might be clicking because of the enticement, not because they are actually interested in the product or service being sold.” Read the full article here.