Affiliate Classroom Blog Archives

The Week’s Top Affiliate Marketing News Stories - May 28, 2008

Wednesday, May 28th, 2008 at 5:20 pm by Evelyn Grazini, AC Student and Staff Writer

New York Affiliate Tax Recap Shawn Collins provides a quick recap of the ongoing saga in the state of New York regarding what has become known as the “affiliate tax.” Packed with links to recent events, relevant legal actions, responses from networks and merchants, and the industry’s leading opinion makers. Read the full article here.

Which Country Could Be a Goldmine for Smart Affiliates? Linda Buquet explains why Canada may be the next place to look for affiliate marketing opportunities. Read the full article here.

Why Targeting Selective Perception Captures Immediate Attention An article on Copyblogger by James Chartrand, who writes about “selective perception” and “trigger events” and their role in the sales process. “Trigger events are important to marketing because they are opportunity. Salespeople, copywriters and marketing pros can all tap into the power of triggers. Focus marketing on a target group who has recently experienced a trigger event, and watch what happens. Right now, just after a trigger event, the group’s selective perception is noticing similarities. People are realizing, ‘Hey! That’s just like me!’ They’re paying attention. Don’t miss your chance.” Read the full article here.

Has The Clickthrough Lost Its Relevance? Fascinating Metrics Insider article on MediaPost: “Many agencies are seeing that there is a negative correlation between clickthrough and conversion. This smacks of an ‘everything we know is wrong’ moment. Clickthrough is supposed to be an indicator of success, not the opposite. A logic check says that it is not so. The more enticing a banner ad or piece of keyword/search text is, the greater the number of people who click on it. But a lot of these people might be clicking because of the enticement, not because they are actually interested in the product or service being sold.” Read the full article here.

JV University - the Perfect Meeting Place for Profitable Joint Ventures

Wednesday, May 28th, 2008 at 4:32 pm by Evelyn Grazini, AC Student and Staff Writer

I’ve always heard that the best way to get ahead in any business is to have friends in high places. I’m sure you’ve heard the saying - it’s not what you know, it’s WHO you know - and that’s the key for success in Affiliate Marketing too. When you develop a product, or even just want to market something, a Joint Venture with just one key person can make all the difference in the world.

But how do you find the people who will do Joint Ventures? The one thing I’ve always been told is to go to trade shows and conferences in your niche and make friends with people with similar products. Then pick their brains and find out if what they’re doing will work for you.

But there’s one problem with this theory (other than it’s quite expensive). You can’t just walk up to someone at a trade show and expect them to be your instant friend. Even if they meet you at the bar for a few drinks, you can’t just attack them with a bunch of questions and expect them to spill all their secrets.

That’s where the JV University can help It’s a site set up specifically for teaching people the proper way to develop friendships, and make lasting relationships that could equal a lot of money - now and in the future. And it’s not JUST all about making friends at trade shows!

The JV University has four separate learning sections:

Basic: This section is for the beginner who doesn’t know a thing about what a Joint Venture is, and/or has never tried to use this concept before. It explains the “”what, where and how”" of Joint Ventures and gives Case Studies for everything so you can easily get up to speed on the entire concept.

Intermediate: This is where it starts to get good. This section goes through more of how to find the EXACT people who will be the biggest benefit to you It also shows you how to get past the Gatekeepers, and get to the people at the top.

JV Sessions: Here’s where you will save the money you might have spent on a trade show. This section includes Hot Seat Sessions from some of the best shows that have been done. Your eyes will be glued to the screen as you watch these videos - and you better have a pen and paper handy for all the ideas you will be getting that will help YOUR business.

Advanced: This is where it all comes together for those who think they know all about Joint Ventures already. I was amazed to see so much information in this section. There’s everything from JV Brokering to Summits and Proposals. I have to say that this is the most complete information on Joint Ventures I’ve ever read.

If you want to have friends in high places, and use their connections for your profits, this is the place to get all the information you need. Check out the JV University today!

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