What CPA Networks Want
Wednesday, May 21st, 2008 at 1:09 pm by Evelyn Grazini, AC Student and Staff Writer
(Excerpt taken from the May 2008 Issue of Affiliate Classroom Magazine).
In order to meet the advertisers’ volume, quality, and freshness demands while staying within their dictated guidelines, CPA networks choose to work with a small, controlled group of affiliates that they know and trust. This allows them to spend their time working one on one with affiliates, optimizing offers and promotions to drive significant volume.
Since they’re not working with newer affiliates or affiliates that they don’t know and trust, they don’t have to dedicate resources to either fraud detection and prevention or affiliate support and training.
If you’d like to join a CPA network, you’re going to have to establish your proven ability to send high volumes of traffic and your trustworthiness. CPA networks want affiliates with one or more of the following: Read more in the Magazine.
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