(Excerpt taken from the May 2008 Issue of Affiliate Classroom Magazine interview with Gauher Chaudhry).

Topic: Google’s advertising policies and requirements, and how they have affected the CPA marketer.

Question: Given what’s been happening with AdWords recently, are you finding that it’s no longer enough to just build a landing page? That driving traffic directly to the offer isn’t going to necessarily get you the best relationship with AdWords?

Gauher: You could probably only direct link maybe 20-30% of the time, because for a lot of these advertisers, Google will not allow their websites to be displayed in the landing URL. They’ve been jacked up to 5 and 10 dollar bids because Google doesn’t feel that those sites provide a good user experience. So what you’re seeing is a lot of CPA marketers have to create their own websites, and it’s not just as simple as putting a five or six page website together. You have to follow all of the natural SEO rules such as: Read More in the Magazine.