Blogging Tip #1: Instant Google Love with Long Tail Keywords

Since we launched Blog Classroom, I’ve been getting a lot of questions about long tail keywords - why they’re important, how to find them and so on. So today and tomorrow I’m going to share a couple techniques I use every day on my own blogs.

Here’s what I’m seeing with my own blogs - and note this is even true with my brand new Blog Classroom test site that I’m using on the webinars…

* If your blog is properly set up…
* If you are posting correctly…
* If you are using the appropriate free Web 2.0 tools…

Then search engines - especially Google - will start sending you traffic almost IMMEDIATELY!

Now how you get this instant “love” from Google isn’t really rocket science. But you’ve got to know the trick to optimizing your posts for long tail keywords.

Here’s what I do, and it works like a charm…

I look for keyword phrases that have 4 words in them. Then I pick an interesting keyphrase and write a short post about it.

What I’m seeing, almost on a daily basis, is that a properly set-up blog - with the SEO plugin AND the correct permalinks structure - can be on page #1 in Google for that term in 2-3 days. Not weeks, not months - DAYS. Nothing more you have to do except post it!

Like I mentioned, I’m seeing this strategy working whether the blog is a few years old or a week old. It all comes down to digging around for real keyword phrases that people actually SEARCH on.

That means if your blog is on “sports cars,” you can’t just search for keyphrases with the words “cars” or “automobiles,” because that’s not going to necessarily get you a position on the page where you’ll grab the eyeballs of READERS.

You’ve got to use your imagination a little bit. You may have to get really specific, like “Top 10 Greatest Ferraris” or “Greatest Ferraris Of All Time” (that has five words but I wouldn’t worry about “of” since it’s short and common). Or how about sports car models, like the Ferrari f430?

Tomorrow I’ll talk about how you actually research these phrases and the free tool I use to do it!

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4 Comments

[…] Tip #1: Instant Google Love with Long Tail Keywords a properly set-up blog - with the SEO plugin AND the correct permalinks structure - can be on page #1 in Google for that term in 2-3 days. (tags: blogging) […]

Comment by links for 2008-05-13 | Cosmos | May 12th, 2008 9:38 pm | Permalink

Anik,

SEO question for you: In the “Share and Enjoy:” section below each post, why do you use indevidual icons rather than a multi-site button such as AddTHis.com, etc. ? This would give your readers more bookmarking choice?

N.

Comment by Northman | May 14th, 2008 11:10 pm | Permalink

Hey Northman,

Honestly, I have no idea :) Initially I just felt that it was more likely someone would click the button rather than search for the right option on just ONE button.

But I have no tested this.

Also, the AC blog is about to get a MAJOR re-vamp, so all these things are going to change soon.

The layout of this blog is incredibly old.

Anik Singal

Comment by Anik Singal | May 15th, 2008 12:33 am | Permalink

I’ve been trying to use long tail keywords for a while. I get pretty good search position but more importantly if a customer is searching that specifically they are probably ready to buy

Comment by confetti guru | May 16th, 2008 10:01 pm | Permalink

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