Niche Marketing - Think “Reader Loyalty”

Wednesday, May 7th, 2008 at 11:29 am by Anik Singal

Patric Chan has started this new thread of thinking for me with his “Niche Marketing 2.0” product release lately and I realized something…

One of my strong points the last 2 years in my own affiliate marketing business has been my focus on “reader loyalty.” By nature I have never been a HEAVY PPC hitter, sure I know it and do it, but my brain still wraps better around the concept of FREE natural traffic.

> Links
> Word of mouth
> PR
> Social media
> Content
> SEO

…I just seem to “get it” better with those types of traffic.

Well, by default, to build communities you have to be “content focused” and so THAT helped me better understand why my affiliate businesses do so well and grow so organically.

My tip of the day (or week) for your affiliate sites is to GET OUT OF THE “one-off” sale mind-set.

Start thinking even more into Web 2.0 and get creative. You’ll see JUST what I mean VERY soon with a new “dream project site” that I’m getting ready to launch.

I’m going to be using Web 2.0 but in a VERY creative (my own spin) kind of way.

For now, if you haven’t checked these sites out, do it (they’ll help you build communities)…

1. Twitter.com
2. Ning.com
3. Facebook.com
4. Aweber.com (Helps you communicate)
5. More coming soon …

Just take an hour and play around with the sites above, they are not complicated to use and when you “get it” - you’ll really “get it.”

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