Affiliate Classroom Blog

Niche Marketing - Think “Reader Loyalty”

Wednesday, May 7th, 2008 at 11:29 am by Anik Singal

Patric Chan has started this new thread of thinking for me with his “Niche Marketing 2.0” product release lately and I realized something…

One of my strong points the last 2 years in my own affiliate marketing business has been my focus on “reader loyalty.” By nature I have never been a HEAVY PPC hitter, sure I know it and do it, but my brain still wraps better around the concept of FREE natural traffic.

> Links
> Word of mouth
> PR
> Social media
> Content
> SEO

…I just seem to “get it” better with those types of traffic.

Well, by default, to build communities you have to be “content focused” and so THAT helped me better understand why my affiliate businesses do so well and grow so organically.

Start thinking even more into Web 2.0 and get creative. You’ll see JUST what I mean VERY soon with a new “dream project site” that I’m getting ready to launch.

I’m going to be using Web 2.0 but in a VERY creative (my own spin) kind of way.

For now, if you haven’t checked these sites out, do it (they’ll help you build communities)…

1. Twitter.com
2. Ning.com
3. Facebook.com
4. Aweber.com (Helps you communicate)
5. More coming soon …

Just take an hour and play around with the sites above, they are not complicated to use and when you “get it” - you’ll really “get it.”

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Niche Research Tip - Forget About Keywords For Just A Minute…

Wednesday, May 7th, 2008 at 11:18 am by Anik Singal

Do me a favor, just for a minute, forget about “keyword this and keyword that” and think differently about your niche research. There are so many other quick ways to screen the “activity level” in a niche. Don’t get me wrong, keyword research is still critical when it gets to time to dive into a niche.

But, there are even faster ways to quickly get a 40,000 foot overview of a niche.

I recommend using “communities” to research ideas and also testing to see how the users of a niche value content.

With the new push of “Niche Marketing 2.0” you really want to focus on reader loyalty - not just “one off” sales. Given that, the resource for the day that I recommend you use…

http://www.EzineArticles.com

Why? Because you can instantly see how “active” the content activity is inside a niche. You can also see how many views the top articles are getting.

Go into Ezine Articles and start clicking around in the appropriate categories. Look for the following…

–> How many articles
–> How quickly those articles are getting viewed
–> What are the top authors writing about…

There are even more “stats” I look for, I’ll share more in the future

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