New York Affiliate Tax Recap Shawn Collins provides a quick recap of the ongoing saga in the state of New York regarding what has become known as the "affiliate tax." Packed with links to recent events, relevant legal actions, responses from networks and merchants, and the industry's leading opinion makers. Read the full article here.
Which Country Could Be a Goldmine for Smart Affiliates? Linda Buquet explains why Canada may be the next place to look for affiliate marketing opportunities. Read the full article here.
Wednesday, May 28, 2008
at
5:20 pm
Posted by
Evelyn Grazini, AC Student and Staff Writer
New York Affiliate Tax Recap Shawn Collins provides a quick recap of the ongoing saga in the state of New York regarding what has become known as the "affiliate tax." Packed with links to recent events, relevant legal actions, responses from networks and merchants, and the industry's leading opinion makers. Read the full article here.
Which Country Could Be a Goldmine for Smart Affiliates? Linda Buquet explains why Canada may be the next place to look for affiliate marketing opportunities. Read the full article here.
Wednesday, May 28, 2008
at
4:32 pm
Posted by
Evelyn Grazini, AC Student and Staff Writer
I've always heard that the best way to get ahead in any business is to have friends in high places. I'm sure you've heard the saying - it's not what you know, it's WHO you know - and that's the key for success in Affiliate Marketing too. When you develop a product, or even just want to market something, a Joint Venture with just one key person can make all the difference in the world.
But how do you find the people who will do Joint Ventures? The one thing I've always been told is to go to trade shows and conferences in your niche and make friends with people with similar products. Then pick their brains and find out if what they're doing will work for you.
But there's one problem with this theory (other than it's quite expensive). You can't just walk up to someone at a trade show and expect them to be your instant friend. Even if they meet you at the bar for a few drinks, you can't just attack them with a bunch of questions and expect them to spill all their secrets.
That's where the JV University can help It's a site set up specifically for teaching people the proper way ... Read More →
Tuesday, May 27, 2008
at
4:46 pm
Posted by
Sarah Holland, AC Staff Writer
Before you start a JV you have to set goals that make sense for your business. Take into consideration your experience, the maturity of your product, and how stable your online income is right now.
If you're struggling with monthly cash flow and have to scramble to pay bills, it's not the time to embark on a full-blown JV. You can't expect a JV to work an overnight financial miracle for you. There are costs associated with planning and executing a JV, and you need to be prepared to bear those costs upfront.
If you are a brand new entrepreneur with no list and no name recognition, you won't be able to approach the biggest names in the business. You may have to build alliances with list owners who are just a little further along than you are. In fact, your first JV may not be about sales at all - it may be a loss leader to help you build your opt-in list.
Don't become over-ambitious. We'll say it again: you can't hit a dozen targets at once! Keep yourself zeroed in on one or two tightly focused goals. Set AC... Read More →
Monday, May 26, 2008
at
5:11 pm
Posted by
Sarah Holland, AC Staff Writer
Unless you're financially independent and dabble in business simply for the fun of it, every JV has to be a win-win. Your partners do need to be rewarded, but YOU need to benefit too.
If you want your JV to have any hope of succeeding, you must know why you're doing a JV in the first place. Start out by choosing just one or two well-defined business goals. Then, once you have set a goal - stubbornly work toward it.
Affiliate Classroom has worked with about 3,000 affiliates at all levels of experience. The ones who continue to succeed learn to set goals for their affiliate business and stick with the goals until they are achieved. We have seen the most modest, part-time efforts pay off quickly - but only if the affiliate keeps his/her attention on goals that are clear, precise, and limited in number!
If you have fuzzy goals for your JV, you will get fuzzy results. If you have too many goals, you will be spread too thin and probably won't achieve any of them. You can't hit a dozen bulls-eyes simultaneously, and your JV partners will be disappointe... Read More →
Wednesday, May 21, 2008
at
1:09 pm
Posted by
Evelyn Grazini, AC Student and Staff Writer
(Excerpt taken from the May 2008 Issue of Affiliate Classroom Magazine).
In order to meet the advertisers’ volume, quality, and freshness demands while staying within their dictated guidelines, CPA networks choose to work with a small, controlled group of affiliates that they know and trust. This allows them to spend their time working one on one with affiliates, optimizing offers and promotions to drive significant volume.
Since they’re not working with newer affiliates or affiliates that they don’t know and trust, they don’t have to dedicate resources to either fraud detection and prevention or affiliate support and training.If you’d like to join a CPA network, you’re going to have to establish your proven ability to send high volumes of traffic and your trustworthiness. CPA networks want affiliates with one or more of the following: Read more in the Magazine.... Read More →
Wednesday, May 21, 2008
at
8:13 am
Posted by
Evelyn Grazini, AC Student and Staff Writer
Marketers: Beware Of Blogging Simply For SEO - Social Media, Blogging and SEO. Read more about the recommendations after this statement: "I urge all marketers to go out of their way to avoid being led into social media when the motivation is rooted primarily in the SEO results you may achieve."
My Definition of SEO and How the Death Will Play Out - Some people have been saying for a long time that SEO is dead, or dying. But what can replace it? Here's one opinion, and some very good thoughts about the future of SEO.
Adsense On Inner Affiliate Pages - Check out a little test that this blogger did and find out how he easily added an extra $200.00 to his profit center (YOU can do this!).
Mini Sites for PPC are dead - Mini sites may be d... Read More →
Tuesday, May 20, 2008
at
1:52 pm
Posted by
Evelyn Grazini, AC Student and Staff Writer
(Excerpt taken from the May 2008 Issue of Affiliate Classroom Magazine interview with Gauher Chaudhry).
Topic: Google’s advertising policies and requirements, and how they have affected the CPA marketer.
Question: Given what's been happening with AdWords recently, are you finding that it's no longer enough to just build a landing page? That driving traffic directly to the offer isn't going to necessarily get you the best relationship with AdWords?
Gauher: You could probably only direct link maybe 20-30% of the time, because for a lot of these advertisers, Google will not allow their websites to be displayed in the landing URL. They've been jacked up to 5 and 10 dollar bids because Google doesn't feel that those sites provide a good user experience. So what you're seeing is a lot of CPA marketers have to create their own websites, and it's not just as simple as putting a five or six page website together. You have to follow all of the natural SEO rules such as: Read More in the Magazine... Read More →
Thursday, May 15, 2008
at
7:10 pm
Posted by
Evelyn Grazini, AC Student and Staff Writer
The May issue of Affiliate Classroom Magazine is now available! Here's all the information you need on CPA (Cost Per Acquisition) offers, how to get accepted, how to be successful with them and more.
Here's what's inside:
CPA Manager and Affiliate Interview: Be a fly on the wall as Helen Montgomery, editor of Affiliate Classroom Magazine, interviews Stephanie Bernier, affiliate manager for Primary Ads, and Gauher Chaudhry, a very successful CPA affiliate and author of the home study course, The Pay Per Click Formula. She'll ask questions about CPA marketing; the relationship between the affiliate manager and the affiliate; and gain further insight into CPA marketing.
Dear Miss Management - Advice for CPA Managers: Everyone needs some good advice sometimes, and from what we read on blogs in our industry, it seems like the time is right to launch an advice column for affiliate managers. Our first manager wants advice on working with affiliates who want to know what the best offers are, vs. the network manager who wants to push offer... Read More →
Tuesday, May 13, 2008
at
2:56 pm
Posted by
Evelyn Grazini, AC Student and Staff Writer
Twitter Monetization: How to Make Money With Twitter - Did you know you could use the Tweet aspect of Twitter to get affiliate sales? Learn more about monitizing your Twitter habit for affiliate marketing, advertising, and more!
What Makes an Awesome Affiliate Network? - This one's for affiliate marketers and affiliate managers alike. Affiliate marketers, here's what to look for when choosing a network to work with. Affiliate Managers - make sure you have these things in place so you can attract top affiliates.
Five Effective Copywriting Tactics for Affiliate Marketing - Copywriting isn't always something you have to spend big bucks on. Here are a few surprisingly simple tips you can use to create Endorsements, Reviews, and Articles, just to name a few..
Tuesday, May 13, 2008
at
8:30 am
Posted by
Anik Singal
Yesterday I explained the basic principles behind finding good long tail keywords - think like someone who is interested in READING about your topic, what they would search on, because you're looking for phrases with 4 words.
Now today I'm going to show you how to research for these 4 word keyphrases.
First step, I just go to the Google AdWords keyword tool...
https://adwords.google.com/select/KeywordToolExternal
and type in something. I try to make it at least a couple of words, something like "ferrari f430."
But you can also type in something general, then dig down and look for a longer phrase that looks interesting, then search on that. It might take a couple tries but you'll soon find some good prospects.
When the results show up underneath I look for a keyword of 4 words or more where the bar is at least 15-25% filled up in the "average search" column. Something like 'michael schumacher ferrari f430' o... Read More →
