Learn from Your Competitors Tip #3: Make the Good Great!
Tuesday, April 29th, 2008 at 9:00 am by Evelyn Grazini, AC Student and Staff Writer
Nobody’s perfect - and that includes the super duper Internet marketers. There is always room for improvement, and that means you can cash in by improving your competitor’s campaigns.
Study your competitor’s sites, then improve on them. Pick any of these aspects of their promotions, and see if you can improve them:
- Look at where they use keywords in text and meta tags.
- Study the type of content are they using…articles, charts, graphs, reports, etc.
- Look at their use of graphics.
We all know that Google has changed the rules. “Real sites” - the ones that have high quality content, a privacy policy, a terms of service page, etc. - tend to be given higher quality scores.
So it just makes sense to search on keywords and dig into the sites that the PPC ads link to. Study and analyze what the super affiliates are doing, learn from them, and then improve on what they’re doing!
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