After you have chosen a product that you know that your competitors are promoting, the next thing you want to know is HOW they are promoting it.

The best way to get the answer is to pretend to be a customer. Go look at your competitor’s ads.

Are your competitors using special punctuation, questions, and shock-value headlines?

Are they using the keyword in the headline? It’s important to see if the ads change depending on the keyword search you do.

Remember, don’t search like a competitor. Search like a customer!