Quick Cash Tip #2: Follow the Money!
Sunday, April 20th, 2008 at 12:05 pm by Kathy Jackson
All of us, even experienced marketers, have to generate cash fast once in a while. When you’re just starting out you may need extra cash to pay the bills, fund some PPC, or build more websites.
And even if you’re working online full time, you might want to generate cash so you can grow your business without taking on debt.
Selling information is an easy way to generate quick cash - if you do it right. The trick is choosing the right information in the right niche.
It may be hard to convince hard-core Internet marketing guru that there is any subject of real value other than Internet marketing (just kidding - most gurus would actually agree with what we’re about to say!).
But the fact is that people (think customers) are interested in all kinds of things: gardening, fishing, dog training, child rearing, and hundreds of other topics, large and small.
And this can work to your advantage when you need to generate cash quickly. These potential customers will buy information on the Internet if it’s highly targeted to their interests - but it’s up to you to find an ebook or other information product that they want, and then take it straight to them. How?
Find a product that is of particular interest to a reasonably large segment of the population who are affluent enough to buy stuff.
Sign up as an affiliate for that product.
Then go promote it directly where the money is!
The money is in the customer’s pockets, and the customers are on forums, blogs and communities on the Internet that are dedicated to the information you are selling.
So if you don’t have time to build a list, or if you don’t have the money to do PPC, keep your marketing simple and cheap. Sell direct to the consumer via communities. Follow the money!
Permalink
1 Comment »
Filed under: Affiliate Marketing
