Video Marketing Tip #3: Fish in All the Income Streams!

Tuesday, April 15th, 2008 at 11:24 pm by Kathy Jackson

Now it’s time to distribute your review video, so make sure you post it on as many video sharing sites as possible. After all, why fish with just one hook and in only one stream, when you can reach more potential viewers and video syndication sites?

Once you’ve got a great video, you’ll want to create as many income streams from it as you possibly can — and in one fell swoop. Remember that every single viewer of your video is a potential customer, so don’t miss any opportunity to put your video to work pre-selling for you.

While it’s great to upload to YouTube or Google Video, if your video is only fishing in one stream, it could get dammed up - and that stops traffic or sales from flowing! So it never hurts to distribute as widely as possible. It’s simple math really….more possibilities to sell = more sales = more money for you…and all with the same video. That’s why it’s important to cast a wide net, and make your video viral.

How do you evaluate a video distribution site?

Check the Alexa Rank of the video site, which gives you a good idea of the site’s traffic and popularity. Don’t worry if you can’t find the Alexa Rank of a site like Yahoo Video or AOL Uncut - their parent sites drive tons of traffic to them.

What length of video does the site accept? Some sites limit the length of a video to 7 minutes, 10 minutes, etc. If you plan to distribute to a lot of video sites, do your research ahead of time so you don’t have to make several versions of your video.

Make sure the site accepts “commercial” videos. Some sites don’t.

What’s the demographic of the site’s visitors? If the site appeals to mostly twenty-somethings, maybe it’s not the best place to post a review of an ebook on retirement planning (well, maybe!).