Affiliate Marketing: The Winners and the Losers
Thursday, March 27th, 2008 at 12:55 am by Kathy Jackson
It is a proven and uncontested fact that 5% of all affiliate marketers make 90% of the sales. Nobody disputes that so the questions are: (1) What does that 5% know that you don’t know and (2) What can you do to level the playing field?
The answer to the first question is: What that golden 5% of affiliate marketers know that you don’t know are the tips, tricks and tactics that give them the edge over the competition. They know them and they apply them liberally.
- Successful affiliate marketers build their credibility by writing articles, submitting them to article banks and having them picked up and used by other website owners and ezine publishers. They get their name ‘out there’ so that they are recognized as an authority on a subject.
- Successful affiliate marketers know to focus their energy on one small segment of a niche market at a time. They aren’t ‘all over the map’ promoting products and services in dozens of niches simultaneously.
- The top affiliate marketers build a site to promote a product. The site is loaded with reviews, testimonials and articles that are all geared to pre-sell the product.
- That super successful 5% of affiliate marketers promote on every available front. They do not limit their advertising to any one outlet. They may use PPC but they also advertise in related ezines, they post to forums and blogs and they write and market articles that are related to the product.
- These golden boys (and girls) are very, very proficient at SEO. They do their homework and they use the very best keywords to their best advantage every single time.
The answer to the second question is that you can level the playing field by learning and then applying the same tips, tricks and tactics that the winning affiliate marketers use.
Yes, there are the winners and the losers in the affiliate marketing arena. You can be one of the big winners!
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Gentlemen
Over the years I have made many attempts to be one of the 5% affiliate elite. The stumbling block I believe in my case is figuring out how to create a unique website that ties to the product you want to sell.
I know that Google is fickle when it senses that you are using an affiliate site. They do not actually dock you for it but they don’t spider it either.
In saying that most of these sites can be found at the top of Google and without any changes made to them. It only stands to reason that this is due to linking to that site that has put it there.
I have hundreds of articles written over the last couple years and really enjoy that part of SEO. Many of the affiliate sites have areas where people have written negative remarks about them. I guess this stands true for most affiliate sites if you dig deep enough.
How do you find content that is positive when there are so many negatives? People read the negatives and the positives get buried.
All of the information you have put in this article speaks for itself. I enjoy your blogs and endorse them whenever I get a chance.
If you have anything further to help me on the voyage to the 5% elite it would be unconditionally appreciated.
Thanks from just one of your many fans
Randy Gibbons.