Many of the self proclaimed affiliate marketing experts make affiliate marketing sound so difficult that it seems impossible. These experts like to toss technical terms about and make affiliate marketing sound like a game that can only be played and won by those who are on the ‘inside’. Those folks usually have something to sell like a ‘sure-fire’ way to become number one in search engine results in only 10 easy (and expensive) lessons. I say, ‘Horse Feathers!’ It just isn’t so!
Affiliate marketing is probably the easiest, quickest and cheapest way that those who want to get into online marketing can use. You don’t have to be a genius!
If that were the case, there would only be two or three affiliate marketers who would be making money and I wouldn’t be one of them and I’m not sure I know another affiliate marketer who would be. The first concept of SAM (Simple Affiliate Marketing) that you need to grasp is that the internet is full of successful affiliate marketers who didn’t know the first thing about affiliat... Read More →
I spoke with Andrew Wee about the new Affiliate Manager Training and Certification course we're getting ready to launch. It's called AC Certified, and we're going to be launching it at our LIVE event on February 23rd in Las Vegas. For more details about the launch and for some insights into hot topics for Affiliate Managers, listen to my conversation with Andrew. Click here to listen to the interview. Sign up to join us at the LIVE Affiliate Manager Workshop. Click here for details.... Read More →
We've released the agenda for the Affiliate Manager Training LIVE event on February 23rd at the Rio Casino and Hotel in Las Vegas. The line up includes 8 presentations from top industry professionals who are planning to teach affiliate managers how to apply effective techniques to acheive profitable results. Here is the agenda (Register at AffiliateClassroomLIVE.com): Keynote Address: Zappos.com - An Affiliate Program Success Story Ned Farra, Online Partnership Extraordinaire at Zappos.com Zappos.com is an affiliate program success story. Marketing through a group of motivated, well-targeted affiliates has helped Zappos.com create brand recognition and become a leader in the highly-competitive apparel and footwear sector of the retail industry. Listen as Ned Farra describes how their affiliate program helped them build their business and reach their goals. Session 1: A Typical Affiliate Manager's Day Stephanie Harris and Bryan Rhodes, Affiliate Program Managers at Schaaf Consulting Stephanie and Bryan have a combined background in all areas of interactive marketing... Read More →
Taxes! Everybody hates them and the only thing we hate worse than the taxes themselves are the forms that we must fill out and file. According to Benjamin Franklin: "Certainty? In this world nothing is certain but death and taxes." Affiliate marketers are self-employed business men and women. When you are self-employed that means that you are responsible not only for filing your annual state and federal income taxes but also for making 4 deposits each year prior to filing on April 15th. If you do not make your quarterly tax deposits, you will get hit with the double whammy of interest and penalties and end up paying more than you would have paid had you just made the tax deposits on time. There are three things regarding taxes that you really need to do as a self-employed affiliate marketer: You need to find out what taxes that you are responsible for and where, when and to whom to pay the taxes or make the tax deposits: This information is readily available free from the IRS and from state, city and county tax assessors/collectors. Ignorance of the... Read More →
The January issue of the Affiliate Classroom Magazine is out, and Networking is the Name of the Game! Here's what's inside: Avoiding the Loneliness of the Affiliate Marketer - A Guide to Successful Interaction Mark Thompson gives you important reasons why you should interract with other affiliates, and some tips on where to find affiliate friends who are eager to share knowledge and advice. You no longer have to feel like you're working alone in the Affiliate Marketing field. Meet Us In Vegas...Baby!!! Yes, that's right, the Affiliate Classroom team will be in Vegas for the Affiliate Summit on February 24-26. Stop by the Meet Market on Sunday for a chat, or visit our Booth #102 Monday and Tuesday. This will be an excellent opportunity to meet the team and pick our brains for information on your current project.
AC will also be conducting the Affiliate Manager Bootcamp, so you might want to plan to be at the Summit a day early.
Many of you may have heard of the company Pepperjam by now, well today, they officially released their own affiliate network (PepperjamNETWORK).  Anik had a chance to get a sneak peek of the network when it was in development.  He was very impressed then - and  even more so now! They are launching with over 100 affiliate programs you can immediately apply for, including many MAJOR brands... Here are some of the amazing things this Network offers, many of them are not currently being offered by other Networks:
  • Free Google Adsense LIKE Widget - This widget basically allows you to create your own box of alternating ads and you can put as many PepperJAM advertisers in there as you want, all at the same time.
It would show up the same way Google Adsense does, except you don't just make a few pennies on the click, you get actual affiliate commission on any purchases.
  • Pepperjam Chat - Chat LIVE with the merchants right through the network.
  • Transparency Ratings - This will help merchants know "... Read More →
I know it SEEMS a little early to start preparing for the next holiday, but do you know which holiday is almost as big  as Christmas for online spending? Valentine's Day!
Valentine's Day is the second-largest retail holiday of the year - second only to Christmas.
In fact, last year people spent $907 MILLION on Valentine's Day gifts ONLINE alone!  That's close to a billion dollars! That's why the Affiliate Classroom has developed a Valentines Day PLR package that you can use to capture some of these sales. We also know that Super Affiliates are gearing up for Valentine's Day NOW by filling up their sites, blogs and landing pages with Valentine's Day content and offers. So, if you want to be a like a Super Affiliate, get a head start on your planning with this special Valentine PLR Package.  Whether you're a blogger, a PPC affiliate or into SEO, everyone knows that CONTENT is loved by Google, searchers, visitors, and shoppers! Get 200 reviews of Valentine's Day gifts (everything from jewelry to flowers to candy), AND, ta... Read More →
Join us for a LIVE Affiliate Manager Training event in Las Vegas!  We’ll be hosting a free, LIVE training event for Affiliate Managers on Saturday, February 23rd, the day right before The Affiliate Summit kicks off. The topics we’ll be covering are: ·         Engaging Affiliates - Affiliate Marketing is based on relationships. Learn how to create and strengthen profitable bonds with your affiliates. ·         Affiliate Recruitment Techniques - We reveal the best techniques you must have in order to find, contact and land your ideal super affiliates. ·         Affiliate Tracking and Management Technology  - Cookies, image tags, batch files, datafeeds - affiliate marketing is a technical strategy. Learn the terminology and understand how each piece fits together. ·         Making Sense of Stats - Learn how to read and analyze your affili... Read More →
If you think that the statistics regarding your affiliate marketing PPC advertisements are just a bunch of meaningless numbers, you need to think again! Those statistics can tell you everything that you need to know about what is working and what is not working. They can tell you where your program needs to be tweaked, where you are pretty much getting it right….and so much more. Sometimes new affiliate marketers just jump into PPC advertising blind. Without doing any research or any planning, they just choose to use all of the keywords recommended by the search engines, set no limits, and run their advertisements 24/7. That is a recipe for financial disaster. You can run up an advertising bill of thousands and thousands of dollars in a very short time and not sell a single product.
Learning to read and understand your PPC statistics is vital!
First, you need to do your homework:
  1. Use the keyword tools provided by the search engines or a tool like WordTracker to choose the most effective keywords and phrases;
  2. Determine th... Read More →