Archive for December, 2007
Wiki! Wiki! – What’s a Wiki?
Posted by Kathy Jackson in Affiliate Marketing, Content Creation, Web 2.0 Marketing Friday, 14 December 2007 17:03 1 Comment
Wiki software is “a specialized content management engine that let’s anyone add content or a new page to a website, and edit any existing content.” The software saves previous versions of the page to prevent accidental deletions or vandalism from ruining the existing site content.
You are probably aware of the ‘Wikipedia’ website. We’ve all used it from time to time and some of us have probably added or edited content on the Wikipedia website. This is likely the best known wiki-built site on the internet. Anybody can edit the content of Wikipedia (http://www.wikipedia.com) and it is rivaling even the best known and largest encyclopedias on the internet now.
Wow! Think about it! Your visitors can add all of the content you need….and the beautiful part is that they WILL!
Your site won’t likely become the next Wikipedia. However, if you concentrate your efforts on a niche topic that is interesting to you, when your visitors begin to contribute to the site on a regular basis it can quickly grow and become a site that has a wealth of information on the topic.
The best idea to make your wiki-built site grow and prosper is to choose a topic that has mass appeal and then concentrate on a narrow focus. If you make your wiki site too broad, it won’t work and if you make your topic too technical or too difficult that won’t work either.
The fact is that there is an endless variety of topics that people would love to share their knowledge about. Self-help and health topics are of interest to many people as are sports, gaming, needle crafts and everything in between. If there is one thing that Web 2.0 has taught us, it’s that it is much more profitable to make websites that are interactive.
HO! HO! HO! Affiliate Marketing!
Posted by Kathy Jackson in Affiliate Marketing, Niches Tuesday, 11 December 2007 14:49 3 Comments
Anyone who has been doing marketing of any kind for more than 15 minutes knows that the Holiday buying season is where the money is. Of course, people buy ‘stuff’ all year but the very season inspires buying…that and the expectations of friends and family.
Every affiliate marketer worth his salt will be gearing up right now for the upcoming buying frenzy. There is big money to be made!
Most affiliate marketers sell online, and most people who buy online shop early to allow for delivery time. So, you have to be ready even before the brick and mortar merchants are.
If the niche that you are in doesn’t inspire buying during the holiday season (I can’t think of many but insurance comes to mind) you might want to consider creating a few mini sites and promoting the most desirable holiday merchandize:
- Toys (for kids AND grown-ups) are always big this time of the year;
- Jewelry (both fine and costume);
- Winter clothing for all ages and both sexes.;
- Accessories are always good sellers.
- Electronics of all kinds have been great money makers for several years now.
People are out there right now, sitting in front of their computers with their credit cards in hand, searching for gifts to buy! They are always looking for that unique gift that will not be the ‘same old same old’. Look for items to represent that are different….unusual…unique. They are out there but you have to look for them.
The idea is to find a unique item and then promote it every which way from Sunday.
The holiday buying season is the time of the year that brick and mortar merchants depend on to make their year profitable, and the holiday buying season can do the same thing for affiliate marketers!
PPC Classroom Live Event Review
Posted by AC Editorial Team in Affiliate Classroom Events and Products, Affiliate Marketing Tuesday, 4 December 2007 15:24 6 Comments
I just got back from the PPC Classroom Live event and I’m still blown away!
I was part of the staff for the event, and lucky for me, my job was to track the speakers’ time and let them know when it was time to wind up. This was difficult for me, because they were giving out so much information, I didn’t want them to stop!
I was very happy that I got to hear all of them, and I’ve never taken so many notes in my life!
I have been to a few Internet Marketing and Affiliate Marketing seminars in the past, but I have to say this was the best one I’ve attended so far (and I’m not just saying that because I work here).
Every speaker offered a coaching package that included direct access to them. I’ve only seen this a few times before. Usually they offer a web-course or a manual, but this time the people who bought a coaching program actually get to speak one-on-one with these professional marketers, and to me, that is priceless.
If you purchased a coaching program, take FULL advantage of this access while you have the opportunity. This type of training is one of the key things that will determine your success. Listen to what they say, and then take action!
Even though the speakers had coaching programs, they offered so much information in their presentation it was just unbelievable. I chuckled when one of the speakers showed the attendees a PPC tool they use, and the high-level marketer sitting beside me said “why is he showing everyone that! I use that all the time; I don’t want everyone using my secret weapon!”
There really was a LOT of that going on. Information was given out freely, and all the attendees had time to Network and talk to the speakers and others in the business.
Thanks to PPC Classroom, the little guys are going to catch up with the big guys soon, so watch out – here we come!
