The Autoresponder Lucky Number 7
Friday, November 30th, 2007 at 2:27 am by Kathy Jackson
Your autoresponder can put your income on autopilot but only if you use it to its fullest advantage. If a visitor comes to your website and opts in so they can get whatever freebie you offering, and then they never hear from you again, it is like a fish stealing bait.
The visitor took the bait and you got nothing for it.
It has been proven over and over and over again that you will very rarely sell anything at all on the first visit that is made to your website.
Your main objective of that first visit is to garner the name and email address of the visitor so that you will have an opportunity to sell to him in the future.
You go to a great deal of trouble and expense to convince the visitor to supply his name and email address to you; it isn’t very smart not to make use of that information.
The lucky autoresponder number is 7. Seven is the number of contacts that you will most likely have to make with a potential customer before they become a paying customer. So the question is what kind of messages should you send in order to maximize your contacts and achieve that magic number of 7?
Actually, the solution is fairly simple. Include a subscription to your newsletter with the freebie that you are using as an opt-in incentive. If you send your newsletter (which always includes links to products for which you are an affiliate marketer) twice a month, you should convert that bait-grabbing visitor into a paying customer in about three month’s time.
You should send an automatic welcoming email first (that’s one) and two a month for the next three months…that makes seven. By then you should have been able to convince that visitor to buy from you.
Seven has always been considered a ‘lucky’ number and 7 is certainly a lucky number for affiliate marketer’s autoresponders!
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