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Affiliate Classroom Blog Archives

PPC Classroom LIVE - Meet Us In Vegas (December 1-2)

Wednesday, October 31st, 2007 at 2:04 pm by Anik Singal

Two Days of PURE PPC Training with the World’s Leading Experts!

As many of you may know, Jeremy Palmer and I had a VERY successful launch of PPCClassroom.com just over a month ago and we’ve been blown away with the massive results already coming in!

But, to keep the momentum going and to add even MORE training, Jeremy and I decided to host a 2 day LIVE seminar on JUST “Pay Per Click” Marketing. This is going to be the FIRST event of it’s kind, so you definitely don’t want to miss it!

On last check, we only have 41 seats left, so if you’re interested in learning more - Visit http://www.PPCClassroomLIVE.com
What Topics Are We Covering?

We’ve got key speakers coming in who will discuss strategies that even Jeremy and I will be taking notes on! Here are some of the topics we’re really going to dive deep into…

  • Keyword Research (We’ll Do It LIVE)
  • Split Page Testing Like You’ve Never Seen
  • PPC with Content Pages
  • Taking Your PPC Results And Expanding Into OFFLINE Marketing!
  • Starting Your Own PPC Consulting Business (I’m definitely taking notes here)
  • Using CPA Networks with PPC…

Who Are The Presenting Speakers At The Event?

Anik Singal
Jeremy Palmer
Amit Mehta (Keynote)
Greg Cesar
Kirt Christensen
David Bullock
Rosalind Gardner
Mark Widawer

To learn more about their topics of discussion, Visit http://www.PPCClassroomLIVE.com

Don’t wait on this because we’re going to sell out VERY soon - we look forward to seeing you there!

Affiliate Product Selection How-To

Friday, October 26th, 2007 at 5:29 pm by Gracie Browning

You know what your niche is: It’s a subject that you are interested enough in that you will want to keep it front and center in your mind day after day otherwise you wouldn’t have chosen it.

Most of the time for new affiliate marketers choosing a niche isn’t near as hard as choosing the products they will promote in that niche.

There are two principles that new affiliate marketers need to apply when choosing products that they will feel comfortable promoting.

The first principle is just plain old common sense.

Of course, common sense might not be all that plain or even all that common. If the new affiliate marketer is really interested in the topic of his or her niche, he or she will know what products or services would appeal to themselves.

It doesn’t take a rocket scientist to know that if the product appeals to YOU, it will also appeal to others.

The second principle is a tad more difficult but just as essential.

The second principle is research.

You must never take shortcuts on doing your research. New affiliate marketers are sometimes tempted to forego the research but more experienced affiliate marketers will tell you that it’s a very big (and often very costly) mistake to make.

Research is one of the keys of success in affiliate marketing. You need to just DO IT! Here are a few excellent ways to determine what your niche market is doing:

  1. Visit blogs and forums to determine the demand for the product that you are considering. Find out what others are saying about the product as well as about the merchant.
  2. Use blogs and forums to determine the affluence of your customer base. (If they can’t afford it, they aren’t going to buy it.)
  3. Do the necessary keyword research.
  4. Talk to other affiliate marketers who are in niches that are closely related to your niche. Ask for advice.
  5. If you have a mentor, run your ideas by him or her.

Remember that it costs just as much to promote a lousy product as it does to promote a great product. Choose wisely!

With a Name like Squidoo, it HAS to be Good!

Friday, October 19th, 2007 at 1:10 pm by Kathy Jackson

Squidoo is a social network - like many social networks but with a twist.

Most social networks frown upon blatant advertisements and even prohibit them entirely but not Squidoo. Squidoo welcomes affiliate marketers and their advertisements with open arms and even goes out of their way to provide tools to make marketing easier and more effective.

According to the Squidoo website:

“Squidoo is a free social network that lets you showcase your expertise in any area.  As an affiliate marketer, you have unlimited opportunities to capture the attention of multiple niches.”

 

Squidoo rolls out the welcome mat for us affiliate marketers in many ways. They have provided a lot of tools to help us. Here are a few of my favorites:

Write Module:  One tool that Squidoo provides is the ‘write module’. You can place direct links or hyperlinked texts anywhere by using the write module and HTML code. You can openly promote a product without having to disguise what you write as anything other than what it is…advertisement.

Poll Module:  I really love the ‘poll module’ that Squidoo makes available for FREE. You and I both know that people LOVE polls. They’ll  answer questions on a poll when they won’t do anything else. Add a poll with the right questions, and you have a very inexpensive way to do a survey;  it can give you a lot of very valuable affiliate marketing information.

Money Module:  The ‘money module’ is another very cool feature that Squidoo has come up with. There are modules for places like eBay and Wine.com where you can choose to share affiliate earnings with other marketers. It’s like a lot of little guys ganging up on the big guys. You don’t have to use the money module; you could use the write module instead and just put your affiliate ads in the code. 

I don’t mean to sound like an advertisement for Squidoo here. I am just so impressed with the site. If you haven’t looked at it yet, you should. They really love affiliate marketers and it is nice to feel the love for a change.

Oh, and, if you’re a member of the Affiliate Classroom, you’ll find easy instructions on setting up your own Squidoo site  in the Case Study titled “Squidoo, It’s Easy and Fun To Do!”

 

Affiliate Marketing with Ebooks

Monday, October 15th, 2007 at 5:43 pm by Kathy Jackson

 One of the better ways to promote your affiliate products is to promote an ebook that contains links to those affiliate products.

It isn’t all that hard to see why. People really don’t like blatant advertising but they really do like information.

Ebooks represent information. The public has come to rely upon ebooks as a prime source of information about subjects in which they are interested.

 

Now, giving away an ebook that contains information about your subject as well as links to your affiliate products is a fine idea when you are using it to build your list. However, people don’t regard FREE information as having an equal value to information that they purchase.

Sometimes it is better to SELL information than it is to give it away.

That isn’t to say that promoting an ebook that contains links to your affiliate products or services is one bit easier than promoting affiliate products through PPC direct links or PPC landing pages, or even through content websites, but sometimes it can be more effective.

The best way to promote an ebook (for the purpose of promoting your affiliate products) is to give away a little of what is in the book in the form of articles that you submit to article banks.

Never give away the heart and soul of the ebook but you can give away just enough to make people want to read the rest of the ebook (and thus be exposed to your affiliate links).

Of course, you can also promote the ebook through PPC advertising and on your content website, as well.

It’s a good idea to test this and see if it works for your eBook.  You might just find a great deal of affiliate marketing success by promoting information rather than promoting the products and/or services that you hope to sell.

 

eComXpo Open Only Through Tomorrow

Wednesday, October 10th, 2007 at 3:21 pm by Evelyn Grazini, AC Student and Staff Writer

You only have two more days to visit the world’s largest tradeshow for eCommerce Marketers!

eComXpo will remain open until tomorrow at 8:00 PM Eastern.

 

Over 1,000 people have stopped in and visited the Affiliate Classroom booth, so feel free to stop by and see what we’ve got. If you want to chat, just click on our picture in the Booth’s Staff area and say Hi.

It’s worth going just to see the new technology, but what’s even better is that MANY of the booths are giving away great prizes!

Don’t be left out. Come Visit, Chat, and hopefully Win something!

Professionalizing Your Affiliate Business – October, 2007 Issue of AC Magazine

Sunday, October 7th, 2007 at 2:00 pm by Evelyn Grazini, AC Student and Staff Writer

“Professionalizing Affiliate Marketing” by Mark Thompson shows you how to use subscriber emails properly, and how to write them so they actually get read!  Then find out if negative Affiliate marketing is still a viable option when doing PPC advertising.

“Expanding Horizons – 10 Tips for Becoming a Professional Affiliate Internationally,” by Katalin Torok , helps answer  International Marketing questions..  You’ll learn how to do Market Research internationally, and get advice on dealing  with payment and shipping problems before they arise.

What are “The 10 Biggest Unprofessional Mistakes That Many Affiliates Make?” You’ll find out as Kathy Jackson explains mistakes that can happen in Email marketing, product selection, website development and seven other areas.

“What Affiliates Don’t Know Can Hurt Them,” by Gracie Brown ends the magazine by explaining how Internet business rules differ from traditional business rules, and how you can avoid making big mistakes. 

Find it all in the Free October issue of Affiliate Classroom Magazine. It’s a PDF publication; you can download it directly (no email address required) at:

http://www.affiliateclassroom.com/magazine.php

 

eComXpo Opens in 5 Days

Thursday, October 4th, 2007 at 5:06 pm by Evelyn Grazini, AC Student and Staff Writer

The world’s largest tradeshow for eCommerce Marketers is only five days away!

The show will open on Tuesday, October 9 at 9:00 AM Eastern, and will remain open until October 11 at 8:00 PM Eastern.  Mark your calendars now to visit with the exhibitors and attend the great lineup of presentations.

eComXpo will feature more than 100 exhibitors including Affiliate Classroom, Venture Direct, Website Magazine, Revenue Magazine, UpSellit.com and more.

In addition to this exceptional list of sponsors they will also be featuring dozens of live presentations from industry luminaries, including Bill Urschel (Microsoft and AdECN) and a panel lead by Amanda Waltington (Founder of Searching for Profit).

Register for the show today!

 

Beefing Up Affiliate Sales

Tuesday, October 2nd, 2007 at 6:00 pm by Gracie Browning

 At first I thought the term, ‘beefing up’ was maybe just a Texas term, but come to find out it isn’t. According to Answers.com: “beefed-up ( ) adj. Informal. Having been made greater or stronger.”

Now, none of the dictionaries that I consulted could define ‘beefing up.’ But the Answers.com definition is close enough! That is precisely what beefing up is. The term means getting stronger, bigger and better. Isn’t that the idea of an affiliate marketing businesses?  

There are several ways that you can beef up your affiliate marketing sales. One of those ways is to promote yourself as an expert on the topic that your products or services relate to by writing articles, ebooks and reports on the topic, and submitting them to article banks and ebook repositories.

Each time an article, report or ebook is reproduced, as the author you gain credibility and establish yourself as an expert.

 

Another way that you can beef up your affiliate marketing sales is get out there, join and participate in blogs, forums and chat rooms that are about the topic that your products and services are related to.

Blatant advertising won’t be permitted but with your sig tag, you can still promote yourself and your products and services to the people who are most likely to buy them.

Creating your own free ezine or newsletter is another way that you can beef up affiliate marketing sales. People LIKE “free!” 

Your ezine or newsletter doesn’t have to be fancy or 50 pages long. It just has to be helpful to those who care about the topic of your website.

 

You can use your free ezine or newsletter to build your opt-in list and thereby do some serious beefing up of your sales.

 

 

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