PPC and Affiliate Marketing
Tuesday, August 28th, 2007 at 12:28 pm by Gracie Browning
PPC (Pay Per Click) advertising is usually the starting point for any affiliate marketing online business. The search engines are where people all over the world turn to search for products and services, not to mention information that they want and need.
So, it just makes sense that affiliate marketers concentrate some of their advertising dollars to PPC in the beginning, and continue growing after getting established.
Pay Per Click advertising is actually very cost effective. The only time you pay for the advertisement is when a potential customer sees the advertisement, clicks on it and is taken to the website or to an affiliate product site. It doesn’t matter how many times your advertisements are SEEN… because ”impressions” do not incur a charge.
We are ONLY charged when our advertisement produces the RESULT of a visitor to our website, or to the merchant’s website.
As a matter of fact, after you get it right, PPC advertising can be the MOST cost efficient method of advertising ever devised.
Here’s why I say that. If you advertise in a newspaper, you actually pay for the number of people who read the newspaper, and not for the people who actually SEE your advertisement (not to mention ACT on it!) The same thing is true of direct snail mail advertisements where you pay for the number of pieces mailed, even if nobody orders.
When you advertise on the radio or on television, you pay for people to SEE or HEAR your advertisement and, again, not to ACT on them.
Yes, it is true that the effectiveness of PPC advertisement can vary greatly. Actually, that is true of all advertising services.
At least with PPC, the potential customer DOES visit your place of business (website or merchant site) when he clicks on a PPC advertisement, and is actually exposed to the information you worked so hard to create.
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