Optimizing Opt-In
Friday, August 24th, 2007 at 12:51 pm by Kathy Jackson
Ask anybody who has been in the internet marketing game in any capacity for more than the last 15 minutes and they will tell you that the single most valuable asset that any internet business can possess is an opt-in list… and the bigger, the better.
You can’t list your opt-in list as an asset on your balance sheet - nobody can actually put a price tag on it, mostly because it is priceless.
Your opt-in list is the list of people who have willingly supplied you with their name and email address - and this is information that people do not part with lightly.
So you want your opt-in page to be as optimized as it can possibly be.
As affiliate marketers, we, maybe more than any other group of internet marketers, are well aware of the value of our opt-in lists. We know that making it easy and as enticing as possible to sign up is to our best advantage.
There is one very important thing that you want to do that will better optimize your opt-in process, and that is to insure that your customer needs to click only ONE TIME.
Instead of having your customer taken to your ‘thank-you-page’ and then having to click yet another link to go to your affiliate link, make your ‘thank-you-page’ your affiliate link. Just as soon as they opt-in, they are taken directly to your affiliate link page.
Of course, in order to accomplish this task, you must first ask the merchant for a link that bypasses the opt-in link. Most merchants will do this when they are asked to. It’s actually a very common practice now.
It’s a win-win for everyone. The customer gets one less click; the affiliate gets the information they need; and both the merchant and the affiliate get one more customer.
For more on optimizing your thank you page, grab the August issue of Affiliate Classroom Magazine.
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