Write a Marketable Article
Tuesday, August 14th, 2007 at 12:57 pm by Gracie Browning
You can’t spend over five minutes on the internet without seeing an article about something on some website. And if you are looking for specific information about anything you can dream up, you will find a mind-boggling number dedicated to every subject imaginable.
Many of the articles that you see on the internet are articles that webmasters have downloaded from article directories. The same is true for the articles that are in those newsletters that so many people enjoy.
Marketers, including affiliate marketers, have found that by writing and submitting articles to article banks for others to download and reproduce, they have a lucrative and FREE avenue of advertisement for their websites and their products.
Now, not all articles are marketable. You can certainly submit them to article banks but they aren’t likely to be downloaded and reproduced (with your resource box which contains a link to your website or to your affiliate product) unless they meet certain criteria.
Truly marketable articles are:
- 300-500 words long. Seven hundred words is the absolute maximum and you are better off with fewer.
- Have a compelling headline that contains the main key word of the subject matter.
- Contain the main key word at least once in the first sentence and at least twice in the first paragraph.
- Contain true, accurate and timely information that is relevant to the subject.
- Have all words spelled correctly and have correct grammatical usage throughout.
And, of course, you want the resource box at the end of the article to contain your name, contact information and a link to your website or your affiliate product.
It sounds pretty easy, doesn’t it? It isn’t! It takes practice and experience to write articles that webmasters and ezine publishers will download and use so that you get the FREE advertising.
The idea, however, is to keep working on writing marketable articles until you get the hang of it. Article writing and marketing is one of the keys to success in the world of Internet Marketing. If you do it right the first time, you will enjoy profits for years to come.
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I have a heck of a time writing something from scratch.
But one thing that seems to work for me is to take an already existing article - well written or not - and use that as a launch pad.