PPC: Revolutionary Advertising
Tuesday, August 7th, 2007 at 1:05 pm by Gracie Browning
Advertising has always been a kind of ‘hit or miss’ proposition when you think about it. Advertising has also been less than efficient.
PPC advertising (if you do your homework) is not ever ‘hit or miss’ and it can be as efficient as you want it to be (if you do your homework).
Before PPC advertising, came on the scene back in 1998, advertising was all done much like throwing a bucket of paint at a wall and hoping that something stuck. It was put out there for everybody to see or hear in the hope that people who read or heard the advertising would, in fact, buy the product or service that was being advertised. Most advertising is still done that way and you see it every day.
- The billboards that you see when you drive are there for all who pass them to see.
- The advertisements on television are broadcast to ALL viewers.
- The advertisements on radio are, too.
- The advertisements in newspapers are printed in all of the newspapers and not just in the ones that might be read by potential customers.
- Circulars are sent to every mailing address in a zip code.
The very worst thing about typical advertising is that that the advertiser pays for the advertising whether it is effective or not. For example: if you place an advertisement in a newspaper, you will PAY for that advertising even if you don’t get one single customer.
PPC advertising is nothing at all like your typical “throw-a-bucket-of-paint-at-a-wall-and-hope-something-sticks” advertising. With PPC advertising (if you do your homework), you get to choose WHO will see your advertisement and WHEN they will see your advertisement.
The most beautiful part of PPC advertising is that you ONLY pay when and if your advertisement actually sends a potential customer to your place of business (website).
Now THAT is bargain advertising when you only pay for results!
Trackback
Permalink
Filed under: Affiliate Marketing
I don’t quite agree.
PPC is not doing exactly what we want (say, sell product). It is advertising - the same as old ones.
You only have the oppertunity to display your product, and yes, to them who wants it. But, context ads are doing excatly the same in banner placements, newspapers. And consider the fact the price of a click can be say $1.