PPC Advertising vs. Markmanship?
Friday, August 3rd, 2007 at 12:25 pm by Kathy Jackson
I’m a big fan of marksmanship competitions. Now, I am not talking about people shooting guns at other people or at innocent animals. I’m talking about people shooting at targets and seeing who gets the closest to the bulls-eye the most often at both stationary and moving targets.
You’d be surprised how much fun these competitions are if you haven’t ever been to one. There are categories for both sexes and all ages……much like affiliate marketing. There are categories for all people and everybody can take their shot.
I was at one of these marksmanship competitions not long ago and it occurred to me that marksmanship competitions and PPC advertising have at least a couple of things in common. There may be more but I can think of two commonalities right off the top of my head:
In both marksmanship competition and PPC advertising the idea is to hit as close to dead center as possible. Hitting the bulls-eye in competitive marksmanship competitions means that you are a good shot…..a marksman, and hitting the target market dead-center in PPC advertising means that you are reaching your customer base and probably making money without wasting advertising dollars.
And, they both rely on single shot rather than scatter shot ammunition. Exactly! In competitive marksmanship competitions single shot ammunition is always used. The idea is to hit the target with one shot and not spray the area with bird shot or scatter shot and hope that something hits the bulls-eye.
There are, of course, a few significant differences between competitive marksmanship competitions and PPC advertising. For one thing in competitive marksmanship competitions there isn’t any doubt about where exactly the bulls-eye is but with PPC advertising, you usually have to do some serious research to determine dead-center.
Still the idea in both is to hit the target whether it is moving or stationary and to hit it as close to center as you possibly can with one shot.
Permalink
Post your comments »
Filed under: Affiliate Marketing
