Remember when we were little we loved playing “Tag, you’re it!” – So that’s exactly what I’m doing right now. I’m starting a tag game for affiliate bloggers officially today – July 18, 2007 (this is my sneaky attempt to become famous!).

Here’s how it works – I say 1 thing I learned at The Affiliate Summit then I tag 5 other lucky people and they have to reveal 1 thing they learned and tag 5 others!

Here it goes:

1 Thing I Learned At Affiliate Summit

Actually I learned a lot, but one of the moments that sticks out was a presentation by Chris Henger, VP of Affiliate Marketing at DoubleClick Performics during his presentation titled: Desirable Demographics In The Affiliate Channel…

He revealed a very interesting study that they had a 3rd party company do when they took a good sized pool of their merchants and studied their traffic and the average order size it led to and the conversion rates.

I don’t remember the exact numbers (I lost my notes, but Shawn & Missy will release the videos soon anyways). But I do remember being blown away.

–> The average order size from an affiliate sale is almost 30% higher!
–> Affiliate traffic converted almost 50% better than other traffic sources (the only source that was better was direct URL type-in).

Again, I don’t remember my exact numbers – I’ll look for the notes more, but I’ll find out again when I watch the presentation again.

So, now to tag, the first 5 lucky ones to get tagged:

Rosalind Gardner
Jeremy Palmer
Shawn Collins (did he actually have time to learn?)
Heather Paulson
Sam Harrelson

For those of who I did not tag, I still love you – it’s just if I tag everyone I know, there won’t be anyone left for the game!

So, what did YOU learn?