Optimizing AdSense Income
Monday, July 16th, 2007 at 1:45 pm by Kathy Jackson
Google really wants you to have great success with the AdSense advertisements you put on your web pages.
Google would love to see you become an AdSense multimillionaire. Why? That’s easy. The more money you make with your Google AdSense advertisements, the more money Google makes.
So, basically, with their own interest foremost in their mind, Google has designed some really helpful tools to help you optimize your AdSense income.
One of the AdSense optimization tools that Google supplies is what they call the Google “heat map”. The Google heat map shows you in living color the most effective placements of AdSense advertisements on your web pages.
You can see the Google heat map at: http://www.google.com/support/adsense/bin/static.py?page=tips.html
Now, if your site is primarily a forum site or a blog site please take note: The most effective placements of AdSense advertisements is different for your blog and forum pages that for your content pages. You can see the heat map for blog and forum pages at:
https://www.google.com/adsense/support/bin/answer.py?answer=43868
More is better but you should not fill your pages up with the highest number of ad units allowed.
What I mean by more is really ‘more often’.
Breaking up long articles or blocks of text into smaller segments and adding a ‘more’ link at the bottom of each section will allow you to add your AdSense advertisements to more pages on your website.
Every time the reader sees the AdSense advertisement is yet another opportunity for you to get a clickthrough.
So optimizing your AdSense advertisements really depends upon two things;
- Placement and
- Frequency
When you place your AdSense advertisements in the most optimal position on each page and increase the number of pages on your website, you will be on your way to making the most out of your Adsense advertising dollars - and making more income too!
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