Henry Winkler once said, “Assumptions are the termites of relationships.” That saying is not only true in our real-world relationships, it's true in our online relationships….especially our online relationships with members of our opt-in lists. Of course, first you have to HAVE an opt-in list before you can begin to build a solid, termite-free relationship. The ways to build an opt-in list are many and varied but the most tried and true methods are:
  1. Offering an opt-in incentive that has real value (example: an eBook, report or software)..
  2. Being an active poster of online blogs and forum communities that relate to the products and/or services in your niche.
  3. Writing thoughtful and informational articles and ebooks about your niche topic and submitting them to article banks and eBook repositories.
Even after you have done these things, it is still not time to start trying to sell products or services to your opt-in list….not yet. BEFORE you sell, you must build a trusting relationship with each and every opt-... Read More →
Affiliate Marketing It's been over 2 years! I'm not sure if you were around in this industry back then (2 years in internet talk is like decades!). But, I still remember back in January 2005 when Affiliate Classroom, led by Anik Singal launched their first training center! It swept the industry by storm, the biggest break-through was their "Step By Step" training program that is a web-based software that actually gives you small step by step instructions AND tracks your progress (on as many websits as you want). Affiliate Classroom celebrated it's two year anniversary a few months ago, and is now industry-wide recognized as a premium affiliate training center.
AVERAGE STUDENT SAW 11-40% INCREASE... Talk about results, actually over 50% of the students reported seeing an increase in their business of over 23% after going through the information in the classroom!
From newbie to expert marketers...... Read More →
Last night I was just randomly logging in to check my affiliate stats (ok, I confess, I do it about every 1 hour, giggle and then log-off). But, yesterday, my giggle was stopped DEAD IN IT'S TRACKS! Actually, I almost damn near fell out of my chair when I read that my old dinosaur friend, ClickBank was FINALLY listening to their customers and releasing a feature I think they should have released AGES ago (at least 3 years ago when I wanted it). See, the biggest appeal behind ClickBank has always been that you can easily (instantly) start promoting products as an affiliate and get paid ON THE DOT every 2 weeks. Also, as an advertiser, you can launch a product fairly quickly and have access to a huge pool of affiliates. In today's age, it's hard to find a serious affiliate who does not already have a Clickbank ID. ============ Their used to be a couple of main problems. #1 - They didn't accept Paypal (they were forced to correct this with the launch of PayDotCom.com - thanks to Mike Filsaime). #2 - As an advertiser, you coul... Read More →
The three most important things in the real estate market (according to the real estate gurus) are location, location and location. According to internet marketing gurus, the three most important things for a profitable website are content, content and content. But new content doesn’t grow on trees. If you have more than one web site, finding the time to write your own content is nearly impossible - even for a full time internet marketer. Still, we know we need content, lots of it, and on a very regular basis.
So, the question is, how do we come up with content that is new, original and doesn’t cost us an arm and leg or take hours of our valuable time? The answer is PLR material.
The biggest problem is that not all PLR material is created equal. You should always choose the PLR content you will use carefully. Good PLR content will include a lot of facts, as well as be grammatically correct (written in good English). If it doesn’t meet those two criteria, you need to keep looking. Once you find goo... Read More →

Perhaps you’ve just cleaned out spam from your email (again). Messages promising a certain type of enlargement, or requesting help with stashing cash from a foreign prince, or other such things can drive us crazy.

Given that, it’s hard to believe that “spam” meant something else to people before computers came along. It’s also unimaginable – at least to me – that some people like the taste of spam.

A few generations ago, spam referred simply to canned luncheon meat. It’s been produced since the 1930s by Hormel Foods. SPAM the food (Hormel insists on making “SPAM” all caps) consists of chopped, spiced pork shoulder and ham. It is perhaps the quintessential “mystery meat.”

Today, in our computer-driven world, most of us think of spam as the devil’s work. (I’m not talking about deviled ham, either.) SPAM refers to any commercial communications sent to recipients in mass quantities that are unsolicited and usually unwanted.

How did spam evolve – or perhaps, mutate –... Read More →

First there was Clickbank standing alone in allowing affiliates to sell digital products. Then along came PayDotCom and took them on. Clickbank responded to this challenge by giving their site a long overdue makeover and tweaking their system a bit. Both networks have survived in the market place and both continue to prosper. It was only a matter of time before someone decided to challenge them and create another network. Enter SharePayNow. SharePayNow has recently gone into public beta and is fully functional, recruiting both Publishers and Affiliates. Similar in many ways to PayDotCom, SharePayNow has looked at where the two main networks have perhaps not served their customers as best they could and tried to rectify it.
The most obvious difference is that SharePayNow doesn't charge affiliates any fees. They also allow product images in the marketplace, which is a great help when trying to c... Read More →
Some people are unfortunate enough to know that you can have a very popular website on the internet and still not be making any money. In order to resolve this situation, the first thing you need to do is get traffic, and then, most importantly, sell your products and services to that traffic. If your website visitors come to your website and read every word or every piece of content that you have posted, and then don't buy anything, you don't make a dime.
So the question is…are you doing everything that you possibly can to sell your products and services to your website visitors? Maybe you aren’t. Here are three ideas that just might help you to increase your conversion rate:
Idea #1 - Add data feeds to your website: It has been proven over and over again that data feeds increase the conversion rate. What you want is a merchant data feed with information about the products and services that you sell. Make it easy for your website visitors to click on a product and instantly get all of the information available about that product. ... Read More →
Affiliates SHOULD sell their own products! You've heard this before - it's not new advice by any means. Being an affiliate is a great business, but if you want the quickest way to double your business - you need to also launch your own product. Some people just don't want the headache of developing a product (they think they don't have great ideas!) They're just happy marketing to their list, or making money with Google Adsense.
Do you think you don't have good ideas – come on! As an Affiliate Marketer, you promote tons of products and services every day. You even have an upper hand because you've tested your traffic and know exactly what kind of offers convert the best.
Your number one problem is not idea generation, it's probably a fear of having to deal with product fulfillment, payment processing, customer support, the technology to run/deliver the product and a million other things. Most people fear the technology part the most. HTML coding and dealing with bugs can be a real challenge for some (I learned by trial and error, and ... Read More →
People are funny. They are so funny that years ago the late Art Linkletter even had a whole television show that was named "People are Funny." Isn't it funny how people HATE advertisements, but they LOVE information that they deem relevant and helpful? The best advertisements are information. The information in an advertisement is written to convey pertinent facts about a product to prospective buyers. But because people don't like advertisements, your sales and pre-sales copy needs to be written in a way that doesn't sound like advertising. Instead, it should have the appearance of information being shared and a product being recommended.
Funny how people share information all the time and don't think they are selling. They recommend the best plumber or hair dresser to each other over back yard fences every day of the week, and they never realize that they are pre-selling their neighbors. We can learn from that. Your sales copy and your pre-sales copy will be much more effective if you can give it the es... Read More →
When I get to The Affiliate Summit this July 7th, I'm going to first run around the hotel looking for Scott Hazard (never met him before), but apparently I've learned recently that he gives a mean hug.And, you know what, it was a tough last year, lots of stress - I could really use a good hug, or a "ScooterSqueeze" as he calls it (trademarked term, so be careful)! Scott has come together with Affiliate Summit for a great cause and all affiliates, yes, including YOU, should support this. For a small donation of $20, not only will you get a comforting "ScooterSqueeze," but you'll get a shnazy T-shirt! All proceeds go to the "March of Dimes" - an organization fighting to save babies from premature birth. Show your support and help out the cause - you can get more information and make your donation at AffiliateHug.com ... Read More →