Joint ventures are business partnerships between two or more parties, usually limited to a single project. Such ventures enable the ... Read More →
Friday, March 30, 2007
at
3:58 pm
Posted by
Matt Van Atta
Thursday, March 29, 2007
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12:13 pm
Posted by
Jeffrey Perren, AC Magazine
Has your traffic or conversion ratio changed dramatically? Many would look carefully if one or the other dropped. But, if it rises sharply, you should be equally interested to investigate. You want to know what you did wrong or right, so you can determine what works or what doesn't.
The first step is to see whether you dropped off the SERPS. If you're not there, people can't find you (that way at least).
Next, try to correlate changes in traffic or conversions with any changes made to the site. But keep in mind there's a time lag involved. You may make a change that isn't indexed by the search engines for days, or weeks, sometimes longer.It's always tough to determine cause and effect when they're far separated in time. (Ever wonder how humans first figured out what causes pregnancy?) The way to overcome that problem is to keep good data. Keep a detailed change log, and graphs of traffic and conversions. Then you can look for patterns and shift one graph backwards or forwards in time. (That's how sci... Read More →
Tuesday, March 27, 2007
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4:40 pm
Posted by
Evelyn Grazini, AC Student and Staff Writer
I just found an excellent resource on how to optimize your blog for search engines! It's the first (free) resource I've come across that gives this kind of information for blogs. Most of the SEO articles I've read concentrate on websites.
You'll find a lot of helpful plugins and advice here, so if you are trying to make money using blogs, this resource is highly recommended. Check out the
SEO for WordPress - The Complete Guide
It's written by Jim Westergren and starts out with these important blogging facts: .
There are 55 million blogs out there, if you don’t stand out you will have no chance. The first second of a visitor's attention is the most crucial. Your main traffic should come to articles and posts inside your blog, not to the home page. Search engine rankings rely heavily upon the quality and quantity of links to your blog when they determine the ranking. The best way to get links is by natural recommendations from... Read More →
Friday, March 23, 2007
at
6:40 pm
Posted by
Matt Van Atta
The concept of keyword density is less relevant in affiliate marketing than it used to be. Yet some – particularly the keyword density analyzer folks – still care about it and want you to care as well.
Without a doubt, the right use of keywords – terms entered into a search engine in order to seek information on the web – makes your web page stand out more in a visitor’s search results. The pr... Read More →
Thursday, March 22, 2007
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5:53 pm
Posted by
Jeffrey Perren, AC Magazine
Video... Read More →
Monday, March 19, 2007
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4:29 pm
Posted by
Evelyn Grazini, AC Student and Staff Writer
I'm such an Internet Marketing geek! I attended a marketing conference in Dallas this weekend without even having to go to Dallas!
I watched it via a video stream direct to my computer. The one big thing I missed though, was being able to talk to the presenters and other people at the conference.
eComXpo doesn't have this problem. We know that because the Affiliate Classroom has had a "booth" at this excellent ONLINE trade show several times. It's virtual reality at it's best! You can attend from your computer, and actually visit (via email or chat) with the people staffing the booths. I'll be there, along with other Affiliate Classroom staff, to answer questions and chat with anyone who stops by.
eComXpo starts tomomrrow, and runs through Thursday, March 22nd. Use this link and Affiliate Classroom can get you in for free!
Here are some of the benefits of attending an online Tradeshow:
- 100% Online and Virtual
Read More →
Friday, March 16, 2007
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6:30 pm
Posted by
Helen Montgomery, AC Magazine
[Editor's Note: I confess to some bias, but I thought this was worth posting more than once. Thanks, everybody! Jeff Perren]
Optimized copy is the theme of the March 2007 issue of Affiliate Classroom Magazine.
Cover Story
SEO With Real People in Mind: Writing for both potential buyers and search engine spiders.
Keyword Rich Copy, the Key to Riches: A step-by-step lesson on how to write keyworded copy.
Affiliate Pre-Sales Checklist: Writing how-tos covering PPC ads to product reviews.
Use the Copywriting Methods of the Pros: How to incorporate the secrets of million dollar copywriters.
Remember, you can also brand the magazine with your affiliate links and give it away on your site. AC pays monthly commission on two tiers, so it's easy to generate recurring income with our program! Click here to sign up as an affiliate and get the branding kit:
Thursday, March 15, 2007
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3:45 pm
Posted by
Matt Van Atta
Intrigue and espionage play a role in Internet activity, including affiliate marketing.
It may not exactly be James Bond trying to get the goods on the the bad guy. (Although when I saw the movie “Casino Royale,” I couldn’t help but notice 007’s deftness with the laptop.) But, the world does have white-hatted good guys and black-hatted bad guys. Always has, always will. The Internet does nothing to change that. It merely provides another venue for the classic good-versus-evil struggle.Read More →
Wednesday, March 14, 2007
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8:37 pm
Posted by
Evelyn Grazini, AC Student and Staff Writer
There seems to be a few differences of opinion on whether the code in the back-end of web-pages needs to be squeaky clean.
If you use Microsoft Word or FrontPage (like I do) to write your blog posts, you know that a lot of garbage is carried over when you copy and paste this information into your post.
In fact, there is so much extra code in some cases that when you paste it into Wordpress, it becomes a terrible mess! Cleaning up this code can take a lot of time - but is it worth it?
I read one report that said crawlers only read 150-250 words of a page, so if those words are filled with extra code, the crawler may not find the information you intended to be indexed. That being said, it seems like it would be beneficial to have less code in the back-end of your pages.
But not so fast!
WebProNews did an interview on this subject with Google's own Vanessa Fox, in a nutshell, here's her statement:
Code to text ratio!... Read More →
Tuesday, March 13, 2007
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4:13 pm
Posted by
Jeffrey Perren, AC Magazine
Notice, there's no question mark in the title. That's because, for me, there's no question about it.
Everyone who has tried it knows all about the continual and continuing challenges entailed in email marketing. Getting a high percentage of delivery is still a high hurdle. Avoiding the spam filter is part of that. Then there's the eternal dilemma: to target or shotgun.
