How to Create a Great Landing Page
Monday, February 26th, 2007 at 5:12 pm by Jeffrey Perren, AC Magazine
I was going to write a mini-tutorial on How to Create a Great Landing Page.
Not surprisingly, I quickly discovered others had gotten there first. Going beyond surprise into delight, I came across a column by Jeanne Jennings on ClickZ that tells all about it — neatly, concisely, and chock full o’ helpful tips.
Here are a couple of samples out of several:
- Don’t Just Send Them To Your Home Page
“Yes, this is what’s easiest to do. But in most instances, it’s not best. Especially when the product or service you’re promoting in the e-mail doesn’t appear on the home page (I’ve seen it done). Don’t make people search for what you’ve told them is there. Take them straight to it.”
- Match Your Landing Page to Your Call to Action
“A good e-mail engages readers by telling them about something, then setting an expectation for what they’ll find when they click through. If you’re promoting a new product with a link to “learn more,” readers expect to land on a page with more information. If it’s “order now,” they expect to land on a page to begin the order process. If it’s “read the full article,” they expect to land on a page with the full article. Be sure you deliver on the call to action’s promise.”
I recognize a master at work when I see one. So, without further ado, here’s Jeanne…
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Hello Members
As always it is a pleasure to take your email and read through it. Over the months I have gained a lot of pointers.
One thing that I would like to understand better is rss feeds. I have done a lot of writing blogs etc. which fit right into the rss group.
My confusion is how to set up a website or blog to accept all these feeds. I know it is not that hard to do because many have mastered it but for some reason it still confuses me.
If any of your readers would take a few minutes and explain a little more on the code etc. one needs to have a multimple rss feed please follow up in a comment.
Once again I look foreward to reading the next additon of the blog and believe I will for a long time to come.
Your Fan
Randy Gibbons