Reap First, Sow Later
Saturday, February 17th, 2007 at 4:31 pm by Jeffrey Perren, AC Magazine
Search marketing spending hit almost $9.5 billion last year. Since 86% went to paid search ads, there’s a lot of life in that old horse yet.
That means revisiting some of the basics, such as measuring ROI, tracking conversion and other elementary best practices.
But, it’s time to add to that basic toolkit some of the newer income generating methods. Video is an obvious choice. Google paid $1.65 Billion for YouTube, a company that hadn’t even been in business two years earlier. Maybe they know something about how to make money online.
eMarketer predicts that video ad spending will increase almost 90% in 2007. They also predict that 1 in 10 Internet ad dollars will go for video placements by 2010. Spending doesn’t equal income, but very rarely does anyone gain it without investment. Not spending almost guarantees no return.
You gotta spend money to make money, the old saying goes.
Trackback
Permalink
Filed under: Affiliate Marketing
