How To Make Your Spouse Happy
Wednesday, January 24th, 2007 at 7:20 pm by Jeffrey Perren, AC Magazine
According to eMarketer, adults are now spending more time with their computer than their “significant other”.
According to the “Cyber Stress” study from Support.com, conducted by Kelton Research, 65% of US consumers over the age of 18 spend more time with their computers than with their significant others.
That may be bad news for relationships, but it’s good news for affiliate marketers.
There’s one other significant item in the eMarketer article:
“A majority of Americans (52%) describe their most recent experience with a computer problem as one of anger, sadness or alienation.”
That gives affiliate marketers a clue to how to take advantage of the information. If you can devise a site that, instead, provides the user with an experience that makes him or her excited, cheerful, and connected then you’ve got one winning combination. When I say “winning”, of course, I mean “profitable.”
I’m betting that will make your “significant other” quite happy.
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[…] I just read a post over at Affiliate Classroom that rings true to me. The post basically talks about how 65% of US consumers spend more time on the computer than they do with their significant other. […]