AdSense in Email?

Monday, September 18th, 2006 at 11:00 pm by Anik Singal

I’ve been at CJU (Commission Junction University) all day today, but when I snuck out to briefly check my e-mail, I caught some very intriguiung news. (And no, I’m not going to talk about CJU - some other great bloggers have already done that!)

But the news I got almost knocked me off of my feet! Loren Baker from SearchEngineJournal announced on his blog today that he actually tested this Google service while it’s in BETA…

I’ve tried (as a test) placing Google AdSense in Constant Contact powered emails and the ads were served and targeted almost perfectly.

Yes, it seems that Google is letting select publishers give AdSense in email a try. Being an affiliate marketer through and through, I’m not sure how I feel about this. So far it looks like this service is only for Premium AdSense Publishers. But if it ever opens up to the rest of us, I can see some great potential for some of my small niche newsletters…

Of course, the question remains: how will Google protect their advertisers from SPAM accusations, and how in the world are they going to handle the countless SPAM complaints?

Since I’m also an AdWords advertiser, the other question is just how advertisers will feel about this development. Appearing on a website I don’t like is one thing, but appearing directly in an email with the potential pf SPAM complaints - that’s just a scary scenario for an advertiser!

Anyway, check out Loren Baker’s post above, as well as the story that originally broke at DigitalPoint…

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