My “Pay-Per-Free Account For Video Sites” Affiliate Program Idea Stolen…
Thursday, August 31st, 2006 at 1:55 am by Anik Singal
Ok…well, not really stolen, but I had this idea a few months back and thought it was neat and then I moved on. I guess I’m not the only “genius” who can think up simple affiliate program business models, because someone is actually doing it now…
The idea was a way for these new “user generated Web 2.0 video sites” to maybe have a chance at competing with YouTube.com (the absolute dominating “Google” of videos). A friend recently took a position as a COO of a company that thinks they have solved the major “business and revenue generation issues” that YouTube has and can launch and be far more successful.
So, I got to think about the best way he could market that site with a bang and of course my mind drifted to my favorite form of marketing - AFFILIATE marketing. But, since these types of sites are ad-revenue based, how can you have an affiliate program?
That was when I thought about Ebay’s program - when they launched they were offering something like $5.00 per free account! So, maybe these video sites can’t afford that much, but less - they have a chance at being the only “free user generated web 2.0 video company” with an affiliate program…
Anyways, I just read a post at TechCrunch.com about a company called Guba.com that is offering $.25 for every free account you send them.
My only argument here is that TechCrunch called this a “gamble” - I don’t know, $.25 to get a member doesn’t sound much like a trip to Vegas - I am 100% positive that they spend more than that per new user in their CPM deals…
What about you? You think it’s a gamble?
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Hi Anik
$.25 certainly isn’t anything to get excited about! Why should an affiliate bother to send people on to the online video site?
Actually I see lots of this kind of ‘YouTube’ style businesses cropping up, although they will be catering for niche markets, whereas it seems for YT anything goes! Would it do a business’ brand name harm if a promotional video is posted to YT rather than a more professional-looking site attracting only professional viewers?
It’s early days yet, but I’ve recently started my own site along these lines. It will be interesting to see how this develops. At the moment I think there is enormous potential, but we’ll see how things go. It is interesting that in this Broadband-age almost anyone can set up an on-demand broadcasting service.
It would be great if you could keep us updated on any further developments in this field.
Geoffrey Ponder
www.SeeHearLearn.com
ponder@btinternet.com