Affiliate Classroom Blog Archives

What Color Is Your (SEO) Hat?

Friday, August 25th, 2006 at 1:12 pm by Jeffrey Perren, AC Magazine

Get ready to pull off the saddle and take a break from your busy schedule. When you head out to the lake you’re going to want to take the August issue of Affiliate Classroom magazine with you.

Whether you favor Black Hat or White Hat, or something in between, find out how to keep your site safe and ranking high. We’ve got a full review of the latest techniques and show you how to keep your website from getting penalized and keeping it up on the SERPs.

We tell you the difference between White Hat and Black Hat, weighing the pros and cons of each.

Evelyn Grazini explains what Black Hat SEO is all about, and shows you how to keep from getting banned.

Brad Callen, a master of the subject, gives 5 Tips for SEO success. (And five from Brad is worth fifty from just about anyone else!)

And, as a special treat, read the highlights of the Affiliate Summit East, 2006. If you didn’t go, you’ll want to next time after finding out who was there and what they said. (Lots of links to video of the conference!)

So, hang up your spurs. You’ve got some readin’ ahead.

Should We Stop The Long Sales Letter Madness?

Friday, August 25th, 2006 at 2:05 am by Anik Singal

Over the last weeks I have been getting more and more tired of long sales copies. As a matter of fact, all the products that Affiliate Classroom sells are planned for a complete site re-do that involve no long sales copy.

Since I started online, I have seen nothing but long sales copies and so that is just what I started doing as well. Then, a few months back I sat down and thought about the things I buy and when I really read the sales letters…

I realized that I almost NEVER read the sales letter, as a matter of fact - it’s gotten so bad that when I want to find the price of what I’m buying I have to do a “CTRL + F” on my keyboard and SEARCH for the $ symbol.

But then that doesn’t work that great either! Why? Cuz of all those crazy “bonus value ‘oober goober’ stuff…”

I was so happy to see this posting by James D. Brausch titled “Long Copy Sucks And Other Heresies”

James makes mentions of various tests he did to prove that he is right - he even used the top selling products on Clickbank (the god of having products with long sales letters) - guess what he found?

The top selling products, a huge majority of them had SHORT sales letters!

I immediately went to check it out. I used the Money & Employment category first since it is also the most profitable category in the Clickbank marketplace. I went to each of the first 10 sites and did a “Print Preview” and shoved the page count into a spreadsheet. At the end, I graphed those 10 data points and then superimposed a linear line on the graph.

The original study data was confirmed. As we went down the list in order of receding profitability, we also increased in number of pages of sales copy on average.

I’m sorry big timer copywriters - I’m officially starting to move to the other side slowly :(

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