Affiliate Classroom Blog

Creative Ideas for Niche Marketing

Wednesday, August 16th, 2006 at 9:30 am by Evelyn Grazini, AC Student and Staff Writer

There seems to be an increase in the number of people selling “niche” information: How to find niches, how to profit from them, etc. They would have you believe that a niche is a secret thing that only they know about, but they will let you in on their little secret… for a small fee.

So, what really is a niche? In biology, it’s the separate ecological position of an organism within a community. Distinguishing itself and occupying the niche helps it survive better. In marketing, it’s pretty much the same thing.

Simply stated, a niche is a high-demand, low competition market. Once you’ve found one, you try to occupy it more or less alone. Otherwise “low competition” would quickly become “much competition.

But did you know that you could create a niche for just about any product or service? Here are a couple of tips on how to do that:

Offer a product or service with mass appeal to a micro market – The idea here is to dig for keywords and concepts that match a large potential population with a product they will badly want. Then, build your website like it was created just for them. Make it personal and intimate.

For example, you might offer a product for balding golfers. By doing this you narrow down the niche to a selected group, and your customer feels like he or she is getting the personal attention they deserve. Customers will think they have run across a site that was created especially for them, by someone who understands their exact problems.

Another way to attract a niche market is to create a buzz for your product using some sort of viral marketing report or a free giveaway. You may have seen the free giveaway type of marketing in jewelry promotions. All you have to do is give up your name, email and address and they will send you a beautiful diamond ring (worth at least $150!).

Along this same line, you could offer consumers a chance to enter a drawing for a $50 gift certificate, if they buy a certain amount of your product.

All you need for this type of promotion are some great headlines and a few catchy PPC ads. In your ad, make sure to tell people that they can pass this offer onto their friends and family.

You’ll soon have a buzz going that will spread itself around, and in a very short time, you will have a large subscriber list of people interested in a specific niche. Then you can sell other related items to the list.

It just doesn’t get any better than that!

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