Is the Squeeze Page Dying?
Friday, August 11th, 2006 at 9:53 pm by Ryan Hall, AC Forum Moderator
This is the first of several “Q & A” posts that I will be making. In each one, I take a question asked on the Affiliate Classroom’s Private Members Forum, and answer it here.
In my opinion people are getting tired of squeeze pages. I don’t give my email address anymore unless the site is owned by some big name, or it has shown me a glimpse of something so exciting that I would like to see or have, or there is a huge buzz on the net about a product.
Otherwise, I hit the back button. Again, a personal opinion, but if you want to sell something to me, you need to make it easier for me to get into your site. Remember, there is another marketer a URL away who would sell me the same thing without any hassle… A member.
I think this Affiliate Classroom member is right, to an extent.
The majority of people interested in the “Make Money Online” market do seem to be getting tired of squeeze pages. For those who may not know the term, a squeeze page is one placed only to get the name and email address of a visitor.
I, for one, avoid most such pages, (unless they are owned by someone I trust). I just read the HTML code and find out where I’d land after I gave my info. Then I go directly to the page.
However…
The “Make Money Online” market is really the only market that is aware of how squeeze pages are used, or even what a squeeze page is.
In fact, my average opt-in rate in a Non-”Make Money Online”?related market is about 70%. Compare that to the overall average for the “MMO” market, (3-4%) and you see the vast difference.
There are a few things still to be said however.
First, however tired of the squeeze page the market may be, you can still use it to achieve good results. As an example, whenever I promote one “MMO” related service in a certain way, I regularly get a 20%+ opt-in rate for the squeeze page.
Second, the reason that squeeze pages are becoming less popular, is that many new (and some not-so-new) marketers are using them improperly. They take your email because you are interested in a certain topic. But then they take that and promote EVERYTHING to you.
That turns people off.
And when they’ve had it happen to them three or four times, do you think they are likely to give out their information?
Third, there are other markets out there that are not saturated with squeeze pages, and that unscrupulous people have not begun to take advantage of. There are several other markets I am interested in online, and I still readily give my name and email to those markets. I know I won’t be spammed and taken advantage of there.
Yet.
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Hi Ryan
I still give my name and email to these squeeze pages … but only if there is a 4- or 10-day course which might be useful.
While these sort of pages will make many people press the Back button, there are probably more than enough people who will happily give their details.
Fortunately it is easy enough to unsubscribe to any service, and I haven’t had significant problems so far as they all are sensible enough to include the option to opt-out of their emails.
But you are right that many marketers are using them improperly. I’ve just been reading the latest sales message for one who is pretending he’s hurriedly writing the advert as he needs to depart for Las Vegas shortly and his wife is nagging him in the background, so he can’t leave full details of the promotion, but if you click here .. etc etc. Doesn’t he have any self-pride?
But isn’t it the old story, however poor your offering, the more people you contact, the more people likely to go ahead and buy, even if the conversion rate is less than 1%.
Geoffrey
www.Networking-Knowledge.com
Business Networking to Go Ahead