Archive for June, 2006
Download the June AC Magazine!
Posted by Helen Montgomery, AC Magazine in Affiliate Classroom Magazine Wednesday, 21 June 2006 05:07 No Comments
The June 2006 Affiliate Classroom Magazine focuses on marketing affiliate products in the lucrative financial products and services niche. Articles include:
How to make sure that the content you write for your financial web sites doesn’t get you into trouble down the road.
Tips for marketing a top life insurance pay-per-lead program.
Developing PPC campaigns that actually pay for themselves.
Plus you’ll get the next installment in our Affiliate Web 2.0 series on social bookmarking for affiliates. Click here to download the June 2006 Affiliate Classroom Magazine now!
Boosting Open Rates With Authentication
Posted by Jeffrey Perren, AC Magazine in Affiliate Classroom Magazine, Affiliate Marketing, E-mail Marketing Monday, 19 June 2006 15:43 No Comments
Technology is beginning to lend a hand to beleaguered email marketers. A recent study by Iconix suggests that open rates increased substantially when visual authenticity icons were used, as much as 404% in one case. (As reported by Pamela Parker on ClickZ.)
Since Iconix sells authentication services, the study will need to be corroborated independently, but the results are in line with similar studies carried out by others. And the results are promising. Results tended to be largest for sites that were most frequently the tools abused by phishers. But even online retail sites’ missives saw a healthy 40% increase.
Users tend to open mail from sources they trust. This is one more way to put more trust into the system. And all ways are welcome. (Affiliate Classroom magazine devoted an issue to email marketing in March, 2006. Some other authentication methods were discussed there.)
If you’re using any authentication methods, let us know how that’s working for you.
Teen Surfers
Posted by Jeffrey Perren, AC Magazine in Affiliate Classroom Magazine, Affiliate Marketing, Niches Saturday, 17 June 2006 16:44 1 Comment
No, not that kind, the online sort. You know, the kind that always manage to get to the Xbox two minutes before you planned to. And the kind that do homework while watching TV, while visiting MySpace and YouTube, blogging, and picking their favorite stocks. Huh, stocks? What’s up with that?
Personally, I find teens annoying. They always manage to get to the game console just when I want to play. Or, here I am trying to use the phone to arrange a golf game. But I can’t hear because they’re making so much noise emailing their partner via the cellphone about some silly merger. And just when I plan to watch CSI they flip the channel to the Nightly Business Report.
Sheesh, can’t they grow up already?
Teens have monetized MySpace in ways I never would have thought of. Darn them. They put Google ads on their blog. Why didn’t I do that? They rush off to TeenAnalyst.com to share their latest stock picks. Like, oh yeah, I’m supposed to understand the difference between a debenture and a denture.
What next? Pretty soon they’ll be running behaviorally targeted ads for surgical gowns on TV, just while I’m trying to hear who did it.
Man, teens are irritating. Especially rich ones who earned it by being foresighted and clever and hard-working and tireless and dedicated. Why can’t they take up surfing? You know, the old-fashioned kind.
Moms Surf The Internet Waves
Posted by Jeffrey Perren, AC Magazine in Affiliate Classroom Magazine, Affiliate Marketing, Best Business Practices, Niches Thursday, 15 June 2006 16:37 No Comments
Moms and teens now have one more thing in common: they both spend lots of time (and money) online.
Females as a whole make up a slightly larger percentage of the Internet population: 51.4%, according to eMarketer. Of those, 32 million are mothers, and the number is expected to rise.
Common sense � and several studies � make clear what they’re doing with that online time. Scouring for parenting and medical advice, seeking time-saving tips, and just enjoying communication with friends and family.
But they’re also spending money.
Mothers, obviously, have special needs that go beyond the games, music CDs, travel, jewelry, and other items that are popular across all demographics.
More than men, or females in general, mothers spend more money on others as a percentage of income. That means they’re invariably going to be shopping for ways to make the most of those dollars.
Affiliates who can most effectively direct mothers to merchants that offer them what they are looking for, when they are looking for it, are going to � as the saying goes � clean up.
And, isn’t that what your mother always told you to do � clean up after yourself?
Videos, Videos and MORE Videos!
Posted by Anik Singal in Affiliate Marketing, Content Creation, Web 2.0 Marketing Monday, 12 June 2006 16:56 5 Comments
Ok…common sense right? More people want to watch videos rather than read some report? The first phenomenon was AUDIO – everyone was all “goo-goo-gaa-gaa” for audios. Now that that has become common place, everyone is targeting videos now.
I knew it all along, but finally decided to do a test.
On a recent promotion to one of my lists, here are the results I saw:
Week 1 – Promo for a “pdf report” – 2,356 clicks
Week 2 – Promo for a “video” – 3,870 clicks
That’s 64% more clicks! To the same list basically on the same topic.
So, affiliates, I don’t know where, but find some videos to put on your site!
