Videos Are Hot
Sunday, June 25th, 2006 at 4:49 pm by Jeffrey Perren, AC Magazine
As Anik has so insightfully pointed out recently, video is hot. And, not surprisingly, there are several good studies that back up his intuition.
80% of TV advertisers plan to spend more on Web ads, much of that in the form of video. According to Tessa Wegert in a recent ClickZ column, 5% of Internet users currently watch video online every day.
That’s not a large percentage, though it’s bound to grow. And, since lots of video can crossover easily from one country to the next (think coffee commercial without dialogue), the potential is actually much greater.
But even restricting our focus to the current 172 million U.S. Internet users, 5% is equivalent to 8.6 million viewers. Ms. Wegert goes on to say that 39% watch once per week. That’s 67 million viewers.
Think about that. 67 million people as a potential audience for a video. Not to pull the usual multi-level marketing trick with numbers, but let’s hypothesize. 1/100th of a percent is still 6,700 people. I haven’t asked Anik, but I know I’d be pretty happy if 1/100th of a percent of the audience saw Joel Comm’s video advertising AC’s new Affiliate Manager course.
I’m betting, we’ll do much better than that, though…
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[…] Videos Are HotAccording to Tessa Wegert in a recent ClickZ column, 5% of Internet users currently watch video online every day. … But even restricting our focus to the current 172 million US Internet users, 5% is equivalent to 8.6 million viewers. … […]