As Anik has so insightfully pointed out recently, video is hot. And, not surprisingly, there are several good studies that back up his intuition.
80% of TV advertisers plan to spend more on Web ads, much of that in the form of video. According to Tessa Wegert in a recent ClickZ column, 5% of Internet users currently watch video online every day.
That’s not a large percentage, though it’s bound to grow. And, since lots of video can crossover easily from one country to the next (think coffee commercial without dialogue), the potential is actually much greater.
But even restricting our focus to the current 172 million U.S. Internet users, 5% is equivalent to 8.6 million viewers. Ms. Wegert goes on to say that 39% watch once per week. That’s 67 million viewers.
Think about that. 67 million people as a potential audience for a video. Not to pull the usual multi-level marketing trick with numbers, but let’s hypothesize. 1/100th of a percent is still 6,700 people. I haven’t asked Anik, but I know I’d be pretty happy if 1/100th of a percent of the audience saw Joel Comm’s video advertising AC’s new Affiliate Manager course.
I’m betting, we’ll do much better than that, though…
June 26th, 2006 at 1:59 am
[...] Videos Are HotAccording to Tessa Wegert in a recent ClickZ column, 5% of Internet users currently watch video online every day. … But even restricting our focus to the current 172 million US Internet users, 5% is equivalent to 8.6 million viewers. … [...]
June 26th, 2006 at 2:34 am
I agree that videos will become much more popular in the future, and will be necessary for any affiliate program to be really successful.
Fortunately they are not as difficult to put together as you might think. I have already put together a training video on CD, lasting around 50 minutes, and this should be available from my web site fairly soon as well.
However, it isn’t enough simply to have a video promotion. This actually needs to be entertaining, as well as useful.
Is it possible that Video Blogs will become standard?
Geoffrey Ponder
http://www.Networking-Knowledge.com
Business Networking to go Global
June 26th, 2006 at 3:59 am
[...] Videos Are HotAccording to Tessa Wegert in a recent ClickZ column, 5% of Internet users currently watch video online every day. … But even restricting our focus to the current 172 million US Internet users, 5% is equivalent to 8.6 million viewers. … [...]
July 3rd, 2006 at 8:19 pm
For those readers looking for an easy software tool to create, host and deliver Video Advertising, then take a look at the StreamerNet Mobile Video Producer.
The company has released the first “plug-and-play, click-and-stream” software program (WinXP) that lets you create your do-it-yourself sales commercial and upload it to your private StreamerNet video library. Simply place the provided link within web sites or AdBoxes and subsequent click-thrus will stream the video ad to the viewer.
More details at http://www.streamernet.com/html/videoad.html
This product is a swiss-army knife which enables simplified creation and management of all things video, such as video email, live streaming, media conversion, podcasting and more.
July 9th, 2006 at 4:28 pm
Hello. I like your formatting here, and I would like to invite you to be one of my beta testers for my upcoming launch.
The launch is for SuperAffiliate.com! I get excited everytime I say that because I still have to pinch myself that I even own that domain name! :0)
The invitation is extended. Please visit http://www.superaffiliate.com and sign up. Only people on that list will be sent a special invitation to be a beta tester of the new site. The designers are working around the clock and it looks fantastic.
Yours in Success,
Kit Elliott
http://www.superaffiliate.com