Nostalgia With Numbers, Internet Style
Thursday, May 18th, 2006 at 7:00 pm by Jeffrey Perren, AC Magazine
We recently reported that nearly 800 million persons now use the Internet. According to one recent report, that number may be 20% too low.
eMarketer states that:
“Internet access became available to one billion people worldwide, with approximately 845 million using it regularly.”
Not too many years ago people would say, in a tone of awe and disbelief, that there were one billion people in China. Many who said it were alive when the entire world population wasn’t much more than that.
A little more trivia. In 1906, a first class stamp cost two cents and women in Finland got the right to put in their two cents via the vote. Around the same time the first communication cables were being laid between San Francisco and Asia.
Now, what has all this to do with — to use another nostalgic expression — the price of tea in China? Quite a lot, as it turns out.
Today, the Chinese have the largest, single-country, active Internet population (111 million) after the U.S. (175 million). With electronic banking and email, many people no longer bother with stamps at all, and the Finns are second in the number of hours per week they spend online. 195 million households around the world have broadband access, mostly via cable.
All those numbers mean this to affiliate marketers: more traffic and more income from more users in more places around the world.
Things definitely ain’t what they used to be.
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