Mobile Ads, Affiliate Marketing Gems
Wednesday, March 29th, 2006 at 1:25 pm by Jeffrey Perren, AC Magazine
Internet Ad Sales reports that just acquired JupiterResearch “has found that 41% of mobile phone users are interested in some form of video service on their mobile phone.”
Though currently a small market, revenues for video are expected to be in the $500 million range by 2010.
Couple those facts with a couple more. (1) Local Search continues to expand in various ways. (2) Ad spending in the UK increased 66% in 2005. (3) Google’s market share in the UK is 75% and their lead in the US continues to grow. (4) Luxury items continue to dominate Internet spending (in certain respects).
Picture this. Busy stock broker Jane in The City in London stops on the street because she just has to buy an anniversary present for her mate on her lunch hour.
Local Search on her cell phone shows her your ad and she watches a short video from your merchant. Your merchant has just what she needs: a stunning new watch. A few presses on the keypad and the item is delivered to her door just as she arrives home with flowers. Happy ending for all.
I know where I’m putting my bet for future affiliate marketing income growth. Eh, wot?
(To get info and advice about doing business in the UK market, see our February, 2006 issue of Affiliate Classroom magazine. You’ll find reviews of UK networks, advice about payments, etc.)
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I agree that this is truly one of the money machines for the future.
Consumers have busy lives and want convenience.
How easy is it to use your phone to shop & purchase.
Thanks for this Gem.