Google GeoAds, The Experiment Continues
Saturday, March 25th, 2006 at 6:09 pm by Jeffrey Perren, AC Magazine
In one way, Google is one giant experiment. Sure, it’s an established business, whose revenues are predicted to climb to over $12 billion by end of 2007.
But, bringing sites and eyes together is what Google does… and no one - not even Google - has yet determined the best way to do that.
(It took television quite a few years to develop to its current format, too.)
But the gorilla of search and PPC advertising, whatever you think of it, has one huge thing going for it. It never ceases to experiment with new products, techniques, and ideas - while continuing what it does really well: serving ads with search.
The latest incarnation is the addition of graphical ads to Google Local. Type in a search of, say “booksellers nyc”, as Shimon Sandler did recently, and you might see more than you’re used to.
There’ll be the usual several little red balloons. But, if you’re in some group defined by criteria known only to Google, you’ll see something extra: a postage stamp-sized graphic touting, for example, Barnes & Noble.
Why Google has for so long resisted adding small graphics is something of a mystery. All things considered it can’t take noticeably longer to load the page. And Yahoo! has had something like this for quite some time.
But whatever its former reasons, the genie left the bottle briefly, for some wishers. Odds are, it won’t stay in long now.
Readers of Affiliate Classroom don’t need to be told what this means. No one knows for sure anyway. After all, it’s one giant experiment.
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