Google Base Items Revealed in SERPs
Thursday, March 23rd, 2006 at 7:13 pm by Jeffrey Perren, AC Magazine
Several recent Google offerings are apparently converging. Search Engine Watch editor, Barry Schwartz, recently reported seeing Google Base results show up in SERPs. And with a Local Search twist.
Adding Google Base items to organic results is bound to result in some controversy, but it’s a natural extension of the technique of using geographic info to provide users with more of what they’re looking for.
Some, such as WebProNews.com author Jim Hedger, are even predicting that the day of purely keyword driven search is drawing to a close.
While it’s too early to draw any hard and fast conclusions, it’s safe to say that folding demographic and user behavior information into the algorithm has clearly arrived. Considering that many continue to research online but purchase offline, the trend will undoubtedly continue. (See comScore study results here.)
As we’ve said before, there are obviously opportunities out there for affiliate marketers who can incorporate Local Search hungry elements into their sites. And the better you know your customers, the more elements you can include that appeal to their specific interests.
That’s a combination that can’t help but yield dollars.
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