SPAM Stats - March 2006 Magazine…
Monday, March 20th, 2006 at 1:40 am by Anik Singal
I just got a sneak peek at the March 2006 issue right before it’s ready for final release. I have to say, and I know I say this every month, but I can’t help it!
Helen (our Chief Content Officer, yes, that’s a new title!) has absolutely done it again. I actually cuddled up with my pillow and started reading and was blown away. This month’s issue has a lot of nit and gritty research on e-mail marketing.
To give you a sample, I stole an article on SPAM - really worth a read:
===================
Spam Stats:
(Stolen From Affiliate Classroom Magazine)
Based on Postini’s recently released annual report, as reported by Clickz News (www.clickz.com/email.php/3585531), spam levels remain high. In just one 24-hour period almost 148 million messages were tagged as spam, over 68% of the total.
Postini delivers mail for 35,000 businesses representing approximately nine million users, or about 5% of the total in the U.S. According to the report, spam activity has increased 65% since January, 2002. 50% of those attacks are generated outside the U.S. and thus aren’t discouraged by U.S. laws, such as CAN-SPAM. One out of every two SMTP connections is wasted by the flood of bogus messages.
Of the rest, over 43% originated in the U.S., almost 13% from China (with an Internet population of around 111
million), and 4% each from Korea and Germany. Spammers made frequent use of Hotmail.com (4.7 million accounts), Yahoo.com (4.2 million accounts), MSN.com (2.1 million accounts), and others to generated their unwanted messages.
Spam categories remain essentially unchanged with 52% pharmaceutical offers, 14% gifts, and just over 13% diet program solicitations. Nevertheless, the FTC maintains in a report to Congress that CAN-SPAM is having an effect on reducing the amount of spam. In support, it cited figures from MX Logic showing a 9% decrease from
2004 levels.
At the same time, the report acknowledged that the lower amount of unfiltered spam may be due more to
technological improvements by ISP/ESPs than the result of legislation. AOL told the FTC that its members received 75% less spam in 2004 than in 2003, a year after the passage of the Act.
=====================
Plenty more of this to come in the March 2006 magazine issue (being released VERY soon).
Trackback
Permalink
Filed under: Affiliate Marketing
