Email Marketing Booming in Canada
Friday, March 17th, 2006 at 5:16 pm by Jeffrey Perren, AC Magazine
Email marketing’s demise has been predicted many times… yet it continues to be a lucrative channel for those who do it well. Apparently those in Canada are in that group, based on a recent survey by the Internet Advertising Bureau of Canada.
The survey found that Canadian delivery rates were nearly 93%, open rates 55% and click-through rates over 8%.
By American standards, already not bad, that’s stellar. If the average click-through to purchase ratio is in Canada what it is in the US, someone is making a lot of money there via email marketing.
This is particularly interesting since the Canadians have long been wary of online shopping, according to many sources.
Fortunately, no one need move to Canada to take advantage of this phenomenon. (Though that wouldn’t be bad, Canada is a great country.) Developing a list of Canadian subscribers is no more difficult (and no easier) than any other. And the language and cultural barrier is even lower than for some other countries.
See… email marketing is alive and well. Some of it just moved.
Permalink
Post your comments »
Filed under: Affiliate Marketing, Affiliate Classroom Magazine
