Affiliates Can Further Target Their Google Adword Ads…

Friday, March 10th, 2006 at 4:31 pm by Anik Singal

Google is continuing to make it easier for us to improve our ad results by making our ads more and more targeted. Now, Google is dabbling with making it possible for advertisers to demographically target their ads as well.

Source: Marketing Vox
“you can pick your preferences in up to three different demographic categories. The system will analyze your preferences and create a list of available Google Network sites that are popular with that audience.”

Apparently this is in response to Microsoft adCenter’s vaunted demographic targeting abilities.

If anyone has tested this system, please do leave some feedback in the comments…

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